Corporate social responsibility (CSR) reflects a company's effort to assess and take responsibility for the company's actions and effects on economic and social well being, be it towards their communities, supporting social causes or the environment. Engaging in socially responsible behavior is...

Purpose: This research examines the effects of University Social Responsibility (USR) on the brand image of private universities in Thailand. Brand image is important for entry into the consideration set as prospective students evaluate options for university study. USR activities may be...

This research examines the effects of University Social Responsibility (USR) on the brand image of the university. In Thailand, USR elements have been considered as mandated components quality assurance, but private universities may go beyond basic requirements to leverage advantages in a highly...

The image perceived by the clients of supermarkets and hypermarkets is not only the result of the companies' informative actions conducted by means of advertising, public relations, online presence or brochures with insertions about the sold items, the best prices and the most attractive offers,...

Corporate Social Responsibility creates a landing place in the minds of the target consumers. Due to global competition, increase in media clutter, less differentiation in brand companies are using different tools to increase the value of intangible assets. CSR not only creates the Brand...

This research examines the role of University Social Responsibility (USR) in gaining inclusion in the brand consideration set for private universities in Thailand. USR may impact directly, or through brand image. Marketing communications is also important; our model shows it having an impact on...