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This section will begin with a general state of mass customization approaches using body scanning and RFID technologies. Then, consumer interaction with these technologies will be explored by discussing selected research studies. Finally, the methods and results from the empirical study we...
Persistent link: https://www.econbiz.de/10013116172
Purpose - The purpose of this study is to investigate the effects of store displays on shopping behavior among female consumers to provide insights that a manager can use to encourage purchase behavior.Design/methodology/approach - The data in this research is collected from 200 women...
Persistent link: https://www.econbiz.de/10012958067
Indian retail is in an expansion spree and many companies are joining the retail landscape. After food and groceries segment apparel is the next large retail segment and the consumption of apparel is also very large in volume. Previously the manufacturing brands used to lead the apparel category...
Persistent link: https://www.econbiz.de/10012961733
addressing four consumer generations in an emerging market, the authors highlight the extent to which clothing retailers are able …
Persistent link: https://www.econbiz.de/10012924708
Private label brands have made tremendous inroads over the past two decades. Although the success of private labels has been limited to certain product categories and segments of consumers, retailers continue to expand the domain of private label offerings. Private label brands, also known as...
Persistent link: https://www.econbiz.de/10014151250
, order and travel data related to one multi-channel clothing retailer. A sensitivity analysis sheds more light on how …
Persistent link: https://www.econbiz.de/10014166479
This paper investigates the effects of environmental uncertainty on the performance and market-orientation (MO) strategies of South Korean apparel retailers, and the effects of their MO strategies on their performance. Market turbulence negatively affects retailers' performance and the use of...
Persistent link: https://www.econbiz.de/10013109395
Persistent link: https://www.econbiz.de/10002682920
products customers will see. This study looks at perceptions among retail clothing stores in Washington state, USA, toward … apparel from ten countries. Stores which stock foreign clothing are generally most pleased with Japanese products. However … Asian countries' garments are ranked lower. Mexican, Indian, and Sri Lankan clothing is the least liked …
Persistent link: https://www.econbiz.de/10013026520