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Social Media-Marketing in China : eine Chancen- und Risikenanalyse und ein Strategiesystem für touristische Leistungsträger
Kempf, Felix M. - 2015
Persistent link: https://www.econbiz.de/10011344756
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Knowledge management, trust and communication in the era of social media
Paliszkiewicz, Joanna (ed.) - 2020
The article entitled "Selected Aspects of Evaluating Knowledge Management Quality in Contemporary Enterprises" broadens … the understanding of knowledge management and estimates select aspects of knowledge management quality evaluations in … Development Goals (SDGs) through social media. Studies examine which communication strategy is used by companies in social media …
Persistent link: https://www.econbiz.de/10014230342
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Competitive social media marketing strategies
Ozuem, Wilson; Bowen, Gordon - 2016
management, customer loyalty, and online services"--Provided by publisher. …
Persistent link: https://www.econbiz.de/10011454383
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Influence or advertise: the role of social learning in influencer marketing
Berman, Ron; Ory, Aniko; Zheng, Xudong - 2023
Persistent link: https://www.econbiz.de/10014317632
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Political competition : how to measure party strategy in direct voter communication using social media data?
Sturm, Silke - 2019
Political competition, party strategy and communication in the era of social media are growing issues. Due to the …
Persistent link: https://www.econbiz.de/10012007046
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Measuring the Impact of Online Media on Consumers, Businesses and Society
Starosta, Kejo - 2022
Part I. State Of The Field -- Approaching Media Influence And Its Mechanisms -- Connections And Relationships In Europe And Worldwide And Their Impact -- Part Ii. Research On Online Media And The Impact On Consumers, Businesses And Society -- Methodology And Research Design -- Case Studies On...
Persistent link: https://www.econbiz.de/10013040835
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Learning from online ratings
Hui, Xiang; Klein, Tobias J.; Stahl, Konrad - 2024
Online ratings play an important role in many markets. However, how fast they can reveal seller types remains unclear. To study this question, we propose a new model in which a buyer learns about the seller’s type from previous ratings and her own experience and rates the seller if she learns...
Persistent link: https://www.econbiz.de/10014556695
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E-réputation et influenceurs dans les médias sociaux : nouveaux enjeux pour les organisations
Charest, Francine (ed.); Alcantara, Christophe (ed.);  … - Journée d'étude franco-québécoise sur les pratiques … - 2017
Persistent link: https://www.econbiz.de/10011627518
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Lock-in effects in online labor markets
Ciotti, Fabrizio; Hornuf, Lars; Stenzhorn, Eliza - 2021
Persistent link: https://www.econbiz.de/10012659938
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The Impact of Online Reputation on Hotel Profitability
Anagnostopoulou, Seraina C. - 2020
Purpose: The purpose of this study is to quantify the impact of online customer reputation on financial profitability ….Design/methodology/approach: Online reputation is captured by extracting the most recurring textual themes associated with customer satisfaction and … (Financial Analysis Made Easy) database. Ordinary Least Squares is employed to gauge the effect of online customer reputation on …
Persistent link: https://www.econbiz.de/10012848099