The Big Five personality traits-openness to experience, conscientiousness, extroversion, agreeableness, and neuroticism-are widely used in understanding human behavior. Using data collected from a survey and diary of consumer payment choice, we investigate how the Big Five traits affect three...

In this paper, we test whether consumption choices are affected by personality traits and whether this impact is different for singles and individuals living in couples. To fulfill this aim, we test the impact of personality on preferences for different commodities using the German...

The aim of this study is to explain differences between consumers' personal information disclosure to companies (IDC behavior) and self-disclosure in social media (SDM behavior) based on personality traits, privacy concern and types of disclosed personal information. The population consisted of...

This study was aimed to understand and assess the role of store environment, impulsive buying personality traits, impulsive buying tendency, and urge to buy on impulsive buying. Data was collected from 250 respondents and analyzed using Structural Equation Modeling technique, findings suggested...

Consumer behaviour is a complex phenomenon which is evolving according to the time, situations, demographic characteristics of individuals, personality traits, cultural influences etc. The personality of individuals is a unique dynamic organisation of the characteristics of a particular person,...

The study provides empirical support for the 3M Personality Theory which postulates that elemental traits (which are the most abstract traits of the individual's personality) can directly predict surface traits – the most concrete and tangible levels of personality. Further, the void in the...

The market for luxury brands is expanding rapidly in India, thanks to economic deregulation, rapid GDP growth, increasing consumption, and a growing young and upper middle-class working population, who can be classified as closet consumers. Closet consumers are those who have not been born...