The Impact of Consumer Personality Traits on Luxury Brand Market : An Empirical Study on Closet Consumers
Year of publication: |
2016
|
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Authors: | Kastiya, Shweta |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand | Persönlichkeitsmerkmal | Personality trait | Markenimage | Brand image |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Brand Management, Vol. XIII, No. 1, March 2016, pp. 20-33 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 3, 2016 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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