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Persistent link: https://www.econbiz.de/10002849254
This section will begin with a general state of mass customization approaches using body scanning and RFID technologies. Then, consumer interaction with these technologies will be explored by discussing selected research studies. Finally, the methods and results from the empirical study we...
Persistent link: https://www.econbiz.de/10013116172
Purpose - The purpose of this study is to investigate the effects of store displays on shopping behavior among female consumers to provide insights that a manager can use to encourage purchase behavior.Design/methodology/approach - The data in this research is collected from 200 women...
Persistent link: https://www.econbiz.de/10012958067
Indian retail is in an expansion spree and many companies are joining the retail landscape. After food and groceries segment apparel is the next large retail segment and the consumption of apparel is also very large in volume. Previously the manufacturing brands used to lead the apparel category...
Persistent link: https://www.econbiz.de/10012961733
products customers will see. This study looks at perceptions among retail clothing stores in Washington state, USA, toward … apparel from ten countries. Stores which stock foreign clothing are generally most pleased with Japanese products. However … Asian countries' garments are ranked lower. Mexican, Indian, and Sri Lankan clothing is the least liked …
Persistent link: https://www.econbiz.de/10013026520
addressing four consumer generations in an emerging market, the authors highlight the extent to which clothing retailers are able …
Persistent link: https://www.econbiz.de/10012924708
Recent changes of the environment and in the society have altered consumers' preferences and brought new concerns among local communities regarding environmental protection and organizations responsibility, the adoption of environmentally friendly strategies, as well as offering more sustainable...
Persistent link: https://www.econbiz.de/10012929043
Private label brands have made tremendous inroads over the past two decades. Although the success of private labels has been limited to certain product categories and segments of consumers, retailers continue to expand the domain of private label offerings. Private label brands, also known as...
Persistent link: https://www.econbiz.de/10014151250
Purpose - The study explores the retail utility of customers purchasing through alternate retail channel. The study examines usefulness for product information search and their previous purchase satisfaction on their frequencies of product information search and product purchase behaviour for...
Persistent link: https://www.econbiz.de/10014155131
consultancy firms. In the whole retail sector, clothing has emerged as one of the leading segments in terms of growth and a …
Persistent link: https://www.econbiz.de/10014141638