Showing 1 - 10 of 18
Persistent link: https://www.econbiz.de/10010381091
In this paper we analyze stochastic dynamic pricing and advertising differential games in special oligopoly markets with constant price and advertising elasticities. We consider the sale of perishable as well as durable goods and include adoption effects in the demand. For the individual firms...
Persistent link: https://www.econbiz.de/10013005075
This paper examines the sale of perishable and durable goods in a general class of time-dependent dynamic pricing and advertising models. We derive general qualitative insights in the complex interplay of optimal pricing and advertising decisions. Using a path-wise argumentation we prove...
Persistent link: https://www.econbiz.de/10013005235
In many applications the sale of perishable products is characterized by competitive settings, e.g. the airline industry. While prices of sellers are typically observable, the inventory levels of firms are mutually not observable. We analyze stochastic dynamic pricing models in a finite horizon...
Persistent link: https://www.econbiz.de/10012997847
Many firms are selling different types of products. Typically sales applications are characterized by competitive settings, limited information and substitution effects. The demand intensities of single types of products are affected by the own products as well as the products of competitors....
Persistent link: https://www.econbiz.de/10012997848
We analyze stochastic dynamic multi-product pricing models for durable goods and consider a single advertising channel to promote all types of products. We include general adoption effects, unit costs as well as inventory holding costs. In case of isoelastic, exponential and linear demand, we...
Persistent link: https://www.econbiz.de/10013027886
We examine a special class of dynamic pricing and advertising models for the sale of perishable goods, including marginal unit costs and inventory holding costs. The time horizon is assumed to be finite and we allow several model parameters to be dependent on time. For the stochastic version of...
Persistent link: https://www.econbiz.de/10013027887
This paper analyzes a dynamic pricing and advertising model for the sale of perishable products under constant absolute risk aversion. We consider a time-dependent version of Gallego and van Ryzin's (1994) model with advertising effects, accounting for marginal unit costs. We derive closed-form...
Persistent link: https://www.econbiz.de/10013027888
Many stochastic dynamic sales applications are characterized by time-dependent price elasticities of demand. However, in general, such problems cannot be solved analytically. To determine smart pricing heuristics for general time-dependent dynamic pricing models, we solve a general class of...
Persistent link: https://www.econbiz.de/10013027889
This paper deals with deterministic dynamic pricing and advertising differential games which are stylized models of special durable-good oligopoly markets. We analyze infinite horizon models with constant price and advertising elasticities of demand in the cases of symmetric and asymmetric...
Persistent link: https://www.econbiz.de/10013027891