Robust plans need to be developed for rapidly evacuating victims from a nuclear disaster site. Although nuclear plants are constructed with multiple redundant safety features, the chances of a leak can never be zero. In the event of a nuclear disaster, there is a need for an efficient evacuation...

Chapter 1. Introduction: A step away from the long shadow of colonial Europe -- Chapter 2.The Wider World of Indo-Sasanian Interactions -- Chapter 3. Trade Networks, Metallic Currency, and the Huns in Early India -- Chapter 4. The Commodities, the Producers and the Consumers: Defining Markets --...

Given the unprecedented reach of social media, firms are increasingly relying on social media as a channel for marketing communication. The objective of this study is to examine the effect of firm generated content (FGC) in social media on three key customer metrics, spending, cross-buying and...