reflect the influence of various marketing factors such as brand awareness, perceived quality, channel convenience and price …

the case of a clothing brand. Three different types of customer satisfaction were distinguished: (i) satisfaction with the … services given by the brand.Application of this study: This study will contribute toward new clothing brands who they are new … all three types of satisfaction would be influenced by brand loyalty.Methodology: Three brans have been selected three …

Brand engagement is relatively a new concept in marketing. The objective of this research study is to unearth the … relationship between brand engagement and customer-based brand equity drivers; brand personality, brand experience, and brand …-SEM analysis of the data supported the relationships between brand equity drivers and brand engagement and the mediating role of …

Center. The project involved the study of comparative analysis of consumers' buying behavior and brand perception of …, which determines their buying behavior and brand of shopping malls. Shopping malls are places for fun and entertainment …

This study aimed to investigate the effect of values, brand consciousness, and behavioral intentions of consumers on … Kautish and Sharma (2018), the brand consciousness questionnaire of Nelson and McLeod (2005), and the behavioral intentions …) with the help of SPSS22 and SmartPLS2.0. The results showed the direct positive effect of Terminal Values on Brand …

purchasing apparel. Consumers are also affected by many external factors like brand image, price, design and quality while buying …

The purpose of this Research is to propose and test a model to better understand brand equity. It seeks to investigate … SEM PLS 3.0. Results indicate that brand equity dimensions inter-relate. Brand awareness positively impacts perceived … quality and brand associations. Brand loyalty is mainly influenced by brand associations. Finally, perceived quality, brand …

apparel brands to focus upon new strategies. This study aims to measure the customer preferences towards luxury apparel brand … are customer of luxury apparel brand are considered as sample unit. Data were collected by the researcher themselves from … towards luxury apparel brand. Due to research gap, this study has provided a new direction to academics, corporate world and …

last decade and retailers have a number of incentives to create store brand programs In fact, the margins on private brands …

, customer perceptions regarding branded clothing were tested considering their brand awareness, price, quality perception and …The apparel industry of India comprises sales of Men wear, Women wear and Children wear. Within the current marketing … marketing strategy to differentiate a number of homogenous products including clothing. The present study primarily focuses on …