Purpose – The purpose of the paper is to examine customer satisfaction and dissatisfaction with interpersonal vs internet service encounters in Thai retail stockbrokerage and corporate banking.Design/Methodology/Approach – In each of two separate projects, in-depth qualitative interviews...

Sales force automation (SFA) is increasingly used to support customer relationships, and provides a good example of technology application on the supplier-customer interface. While research has begun to examine SFA, understanding it from the customer viewpoint is still vague. This paper reports...

In retail banking, the internet has allowed banks to offer information and services to customers at their convenience, and many Thai banks are following worldwide trends in implementing internet banking. Banks which offer this channel claim that it reduces costs and makes them more competitive....

Thailand and Egypt have seen some striking parallels in the past few years, culminating in military overthrows of elected governments, acts which were widely supported by the middle classes. This paper examines middle class thinking behind opposition to the governments, and subsequent support...

Thailand’s recent coup was not received favorably in the West, but many parts of Thai society support it. In particular, business sentiment has improved greatly in the short time since the coup. The Bank of Thailand’s monthly Business Sentiment Index (BSI) showed sharp decline in 2013, even...

The West usually portrays Thailand’s coup negatively. Middle class Thai generally regard it as last-chance attempt to save Thailand from becoming a failed state. Middle class Bangkok originally supported Thaksin, but turned against him in late 2005. Middle class support originally was...

This study aims at measuring the level of unacceptability of certain unethical behaviors for educators in accounting/finance (A/F) as well as marketing/management (M/M) in their various roles. The research was conducted utilizing a quantitative approach based on the Integrated Social Contracts...

The Middle East / North Africa (MENA) region faces serious food insecurity, with an increasing gap between food production and consumption. Using resource advantage theory from macromarketing, we demonstrate that the agriculture / agribusiness industry would be highly competitive with economic...

ASEAN aims to build an integrated digital economy, which, in theory, will bring substantial benefits to companies in the region. However, not all companies may benefit equally from the dual trends of digitization and globalization. This paper investigates how Thai SMEs feel about their prospects...

Attitudes toward advertising as a research topic remains an important topic in developing countries, and even in the West, the issue is currently being revisited to update for new media channels, such as various online contexts. This paper examines attitudes toward advertising among college...