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Firms can enhance product innovation performance by continuously staying in touch with customers and the market in general. While studies on market oriented product development have identified several general dimensions of market knowledge used in product innovation, the nature of market...
Persistent link: https://www.econbiz.de/10014185107
explanatory variables are physician and patient characteristics, and marketing variables.Findings – The authors' estimates imply …
Persistent link: https://www.econbiz.de/10013115780
that is rooted in a traditional NPD perspective, for research that integrates marketing aspects in a model of green NPD and …
Persistent link: https://www.econbiz.de/10014161175
Investments in Ramp;D can influence a firm's ability to develop new products and to create and adopt innovative technologies that may enhance productivity. However, due to uncertainty regarding the outcome, investments in Ramp;D may lead to an agency problem between the owners and the managers...
Persistent link: https://www.econbiz.de/10012751787
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customerdriven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed capacity costs in order to appeal to additional customers by reducing prices without setting a...
Persistent link: https://www.econbiz.de/10010530590
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer driven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed costs to price discriminate without setting a reference price. Their participatory and innovative...
Persistent link: https://www.econbiz.de/10011591510
relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …
Persistent link: https://www.econbiz.de/10011282130
This paper investigates interactions between exporting and productivity at the firm level, using a panel of firms in the UK chemical industry. This is both highly technology intensive and the UK's largest exporting sector. We find exporters are more productive than non-exporters, but are also on...
Persistent link: https://www.econbiz.de/10014028409
Our study, examining the impact of Responsible Care in the US chemical manufacturing sector, is the first to test the impact of self-regulation program on industrial accidents. RC requires members to adhere to codes of conduct on production safety and pollution prevention. Using our...
Persistent link: https://www.econbiz.de/10013109883
This is the first study to evaluate the impact of self-regulation on industrial accidents. We examine Responsible Care in the US chemical manufacturing sector using our author- constructed database of 1,867 firms that own 2,963 plants between 1988 and 2001. Firms' self- selection into RC is...
Persistent link: https://www.econbiz.de/10013111979