Advertising context refers to the surrounding or the environment within which an advertisement is found. Context in the …

study as an examination of the ways that advertising professionals utilize children to achieve persuasive goals. Eight … with Halliday's clause as representation assisted in processing the advertising contents functioning in the domains of … advertising communications …

. Advertising media spends close to 108 bn on advertising in over 1,000 periodicals published in 18 languages in India. Based on the … existing literature about attitudes toward advertising and consumer behavior models, a research framework has been constructed …

subscriptions. However, empirical findings on the effectiveness of advertising messages in increasing people’s willingness to pay … (N = 815) to investigate the effects of different advertising messages on people’s willingness to pay for online news …

This study examined the disjunctive styles of the print media in the Nigerian advertising world. To demonstrate the … textual compositions into computational entities. Thus, the statistics revealed that advertising experts interact smoothly … promote an article, or to save time and space in their quest to persuade recipients. The analyst observed that advertising …

print advertising from Poland, the UK, Hungary and Ireland. The methodological approach was content analysis; Pollay’s (1983 …

It is a well-researched fact that TV advertising is the most effective form of advertising; but this fact is now met … due importance. The objective of this study is to compare the effectiveness of radio, print and web advertising over and … above TV advertising. The findings of this study shed some light on the potential of the internet and radio as medium of …