Cloud computing is a new technology that has great potential for the business world. Many business firms have implemented, are implementing, or planning to implement cloud computing technology. The cloud computing resources are delivered in various forms of service models which make it...

Social media gives firms a better platform to promote and build brand trust and loyalty. The objective of this study is to develop and validate a conceptual model that integrates the relationships among social media marketing elements, brand trust, and brand loyalty. Data was collected from 242...

Extant research has focused on monitoring the behaviour of people who use mobile banking (MB) but it has paid little attention to understanding the impact of information technology usage behaviour due to cultural differences. Humans are the weakest link in information technology adoption; past...

Many nations, states, and geographic regions have focused on tourism as a means to economic growth. Most recently, East Asia has experienced a huge influx in tourist dollars as demand grew more than twice as fast as world averages. Tourist often follows the recommendation of others who have had...

Many banks in Saudi Arabia are starting to offer banking services through mobile phones. However, not many studies investigate the factors that may help the bankers to design mobile services, which are suitable for and adoptable by bank customers. This study fills this gap and examines a number...

Growing usage of social media has provided marketers a better space to engage with customers. However, research examining effects of social media marketing from the perspective of branding, has been relatively unexplored. Further, few researches on international branding have investigated the...

Purpose- The purpose of this study is to examine the influence of service quality on student’s satisfaction.Design/methodology/approach- Using empirical research, the study identifies previously validated scales of service quality and student satisfaction. Data was collected from 279 students...

Purpose –It has been argued in the literature that quality assurance is a relative concept. In view of the new challenges (and opportunities) created by E-learning institutions in the Gulf countries, this paper seeks to explore the dimensions of quality assurance in E-learning and test the...

This study further extends a theoretical model of psychological empowerment by investigating the relationships between self-efficacy, self-confidence and self-esteem. A sample of by 383 of Malaysian undergraduates participating in Work Integrated Learning (WIL) programmes across five public...

This study aims to increase understanding of the factors affecting consumer attitudes towards social media marketing and the use of social media. By applying the reasoned action and its early variations, the paper proposes a research model, which examines the determinants of consumer attitudes...