The Impact of Social Media Marketing on Brand Trust and Brand Loyalty : An Arab Perspective
Year of publication: |
2020
|
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Authors: | Sohail, M. Sadiq |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Markenführung | Brand management | Vertrauen | Confidence | Social Web | Social web | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Arabische Staaten | Arab countries | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 23, 2020 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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