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The book provides a detailed and practical description of how companies can put purpose into practice in their organizations. Based on a ground-breaking research project on the Economics of Mutuality undertaken jointly by the Saïd Business School at the University of Oxford and Mars Catalyst,...
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Purpose - The purpose of this paper is to critically examine the corporate social responsibility (CSR) initiatives … - The results from the logistic regression model indicate that CSR of the MOCs using the GMoU model has recorded little but … discourse in social capitalfrom a CSR perspective in developing countries and the rationale for host communities' desires for …
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"New techniques to refresh and recharge your brands. How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged.The success of recent "green" campaigns as a...
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Social businesses that solve local social problems using business methods have gained attention lately. Using information and communication technology (ICT) to solve social problems is expected to create social innovation that is compatible with social missions and business feasibility; however,...
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"The Clean Money Revolution explores how "clean money"--Money for good--from investors is transforming capitalism by powering sustainable businesses that build social, environmental, and financial equity. Part memoir of an inspiring thought-leader's journey from presidential campaigner to...
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