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ROI of social media : how to improve the return on your social marketing investment
Powell, Guy R.; Groves, Steven; Dimos, Jerry - 2011
Persistent link: https://www.econbiz.de/10008902513
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Kundenwertbasierte Effizienzmessung : der Beitrag von Marketingmaßnahmen zur Unternehmenswerterhöhung in der Automobilindustrie
Schneider, Nadine C. - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003408717
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The green scorecard : measuring the return on investment in sustainability initiatives
Phillips, Patricia Pulliam - 2011
Persistent link: https://www.econbiz.de/10008746825
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ROI in action casebook
Phillips, Patricia Pulliam (ed.) - 2008
Persistent link: https://www.econbiz.de/10003605107
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ROI fundamentals : why and when to measure ROI
Phillips, Patricia Pulliam; Phillips, Jack J. - 2008
Persistent link: https://www.econbiz.de/10003492605
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ROI for technology projects : measuring and delivering value
Roulstone, D. Brian - 2007
Persistent link: https://www.econbiz.de/10003504090
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The ROI of pricing : measuring the impact and making the business case
Liozu, Stephan M. (ed.) - 2014
Persistent link: https://www.econbiz.de/10010240145
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Measuring ROI in employee relations and compliance : case studies in diversity and inclusion, engagement, compliance, and flexible working arrangements
Phillips, Patricia Pulliam; Phillips, Jack J. - 2014
Persistent link: https://www.econbiz.de/10010414507
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Double bottom line project report : assessing social impact in double bottom line ventures
Rosenzweig, William (contributor) - 2004
Persistent link: https://www.econbiz.de/10003747439
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Multichannel marketing : metrics and methods for on and offline success
Arikan, Akin - 2008
Persistent link: https://www.econbiz.de/10003659973