Consumer characteristics play an important role in channel choice. Thereby, this work aims to study and analyze which are the internal factors that facilitate the adoption of multichannel purchase by the consumer. To this end, we study consumers' behavior in an online channel, because of their...

During those periods when consumers' purchasing power decreases, retailers must develop commercial policies according to the new situation. In this context, promotions that may involve monetary savings for the consumer may look especially attractive. However, to propose commercial policies in...