. Effect Against Buy Consumer Interests, 5. Effect of brand Awareness To Buy Consumer Interests, 6. Influence of Celebrity … Endorser, Social Media, Advertising, Content and brand Awareness Against Youtube Buy Consumer Interests. The purpose of this … Brand Awareness. This research was conducted in Indonesia precisely in Jakarta, Bogor, Depok, Tangerang, and Bekasi with …

Brand is the most valuable asset of any company and promoting the product of that company through a brand ambassador … can enhance brand value or equity which in turn can be leveraged through brand extension. Although brand personality also … communication, provides instant recognition and transfers their goodwill to the brand. There are some theories like Source …

product quality to achieve brand loyalty. A sample of 406 respondents are engaged for the study and asked to fill survey … results. The results indicate that there is a positive relationship between perceived product quality and brand loyalty, the … impact of celebrity endorsement is not statistically significant on the brand loyalty with the finding that celebrity …

Brand is the most valuable asset of any company and promoting the product of that company through a brand ambassador … can enhance brand value or equity which in turn can be leveraged through brand extension. Although brand personality also … communication, provides instant recognition and transfers their goodwill to the brand. There are some theories like Source …

Today, the use of celebrity endorsement has increased drastically. It has become an integral part of almost every brand …

celebrity endorsements such as source credibility of the celebrity, celebrity-brand congruence and meaning transfer model … (McCracken, 1989). Research in Brand Personality is relatively new. The works of Aaker and Fournier (1995), Aaker (1997) and … Ourgee (1998) initiated the interest which ultimately resulted in the construction of a Brand Personality Scale by Aaker …

Although many brand managers favor the use of celebrities in advertisements, others worry that celebrities overshadow … the brand and thus impair brand recall. Practitioners refer to this overshadowing as the vampire effect, defined as a … decrease in brand recall for an advertising stimulus that features a celebrity endorser versus the same stimulus with an …