Baigiamojo darbo tikslas - suformuoti AB „Montuotojas“ marketingo strategiją. Teorinėje darbo dalyje, remiantis Lietuvos bei užsienio autorių moksline literatūra bei straipsniais, analizuojamos pagrindinės marketingo strategijos formavimo organizacijoje teorinės nuostatos, aptariama...

Cloud computing, which can be described as a technology for provisioning computing infrastructure as a service, runtime platform as a service, and software as a service, is considered as a keystone for innovation in the IT area. However, a limiting factor to innovation through cloud computing...

Die Gestaltung von digitalisierten Service Ecosystems als Herausforderung -- Konzeptualisierung und theoretische Fundierung von digitalisierten Service Ecosystems -- Gestaltungshinweise zu digitalisierten Service Ecosystems auf Basis empirischer Evidenzen und konzeptioneller Vertiefung --...

This essay attempts to look beyond the long-standing qualitative-quantitative tug of war in studying society. It takes as an example one approach, the case study, that often acts as a bridge between the positivist and interpretive epistemological positions. Arguing the case for more openness in...

Successes and failures of EU food quality schemes: experience from the case of ‘Scent of Prekmurje’, Slovenia

Much has been written about knowledge management and value creation. But a real theoretical framework for the creation and the distribution of knowledge is lacking in much of the work done so far.In fact, with the rise of the knowledge economy, economic value is increasingly seen as relying on...

The Europe two speeds is a reality that makes its presence felt, especially in the newly acceded countries. Although four years have passed since the last wave of accessions, we still speak about new EU countries, without taking into account the actual age but present discrepancies between...