We derive a general approximation to the distribution of count data based on the first two moments of the underlying interarrival distribution. The result is a variant of the Birnbaum-Saunders (BISA) distribution. This distribution behaves like the lognormal in several respects; however, we show...

We develop a framework to model the shopping and consumption decisions of forward-looking consumers. Assuming that the consumer’s future utility for each product alternative can be characterized by a standard random utility model, we use dynamic programming to determine the optimal consumption...

In this paper, the authors review current literature on retail formats and propose a new customer-centric framework for retailers to focus on as they continue to innovate and evolve. Specifically, they review the literature on how formats compare in their attributes and compete with each other;...

We focus on destination categories, so named because they have the greatest impact on where households choose to shop and, more generally, on how category positioning affects which store a household chooses. We propose a reduced-form model-based analytical approach to identify categories that...

One-to-one marketing advocates tailoring of one or more aspects of the firm's marketing mix to the individual customer (Peppers and Rogers 1997; Peppers, Rogers and Dorf 1999; Shaffer and Zhang 2002). One-to-one marketing represents an extreme form of segmentation, with a target segment of size one....