Showing 1 - 10 of 50,585
Persistent link: https://www.econbiz.de/10003210133
Persistent link: https://www.econbiz.de/10011292335
Does hospital advertising influence patient choice and health outcomes? We examine more than 220,000 individual patient … by policy makers. We find that banning hospital advertising can hurt patient health outcomes through increased hospital … advertising; seeing a television advertisement for a given hospital makes a patient more likely to select that hospital. We also …
Persistent link: https://www.econbiz.de/10012903150
Persistent link: https://www.econbiz.de/10011571645
, advertising may also have unintended but important societal and economic consequences. In this paper, we examine a public health … findings suggest that beyond the customer purchase decision, advertising can have important public health outcomes, with …Although product advertising has been widely studied and understood in relation to the consumer’s purchase decision …
Persistent link: https://www.econbiz.de/10014032189
This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …
Persistent link: https://www.econbiz.de/10011382751
At times, consumers are motivated to reduce the influence of a product recommendation on their judgments. Based on previous research, it is unclear whether this correction process will increase or decrease consumers' confidence in their judgments. We find that source credibility moderates the...
Persistent link: https://www.econbiz.de/10009779799
We study the relation between ad networks, consumer privacy and the online advertising market. We consider two …). We show that tracking may increase or decrease the provision of ads, depending on its effect on expected advertising …
Persistent link: https://www.econbiz.de/10011723426
Persistent link: https://www.econbiz.de/10012203501
1: Nostalgia marketing and consumer behavior -- 2: Nostalgic advertising usage in sports season tickets campaigns -- 3 …: The impact of nostalgic advertising on consumer willingness to donate during a crisis -- 4: Examining nostalgic … advertising effectiveness in sustainable food consumption behavior -- 5: A systematic review of nostalgia-based marketing …
Persistent link: https://www.econbiz.de/10014229289