Special issue: Effective health messages in advertising
guest eds.: Marla B. Royne ...
| Alternative title: | Effective health messages in advertising |
|---|---|
| Year of publication: |
2015
|
| Other Persons: | Stafford, Marla Royne (contributor) |
| Publisher: |
Atlanta, Ga. : Acad. |
| Subject: | Werbewirkung | Advertising effects | Werbung | Advertising | Gesundheit | Health |
| Extent: | S. 85 - 172 Ill., graph. Darst. |
|---|---|
| Series: | Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015,2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 7 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011292335