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Outsourcing sports sponsorship activities: a multi-theoretical approach
Dietl, Helmut; Schweizer, Nicolas - 2015
The purpose of this paper is to understand and explain why some professional sports organizations outsource their sponsorship-related activities to sports marketing agencies whereas others purposely retain these activities in-house. The paper applies the Resource-Based View (RBV) and Transaction...
Persistent link: https://www.econbiz.de/10011416563
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Indian Sports Celebrities as Brand Endorsers : An Analysis Based on ‘Q’ Score Technique
Patra, Supriyo - 2010
In the beginning of the 21st century celebrity endorsement phenomenon is assuming a very significant role across the world. Leading companies are prepared to go the extra yard to sign celebrities for endorsing their brand. Sports celebrities are occupying huge amount of advertising space and...
Persistent link: https://www.econbiz.de/10013137982
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Online Piracy of Live Sports Telecasts in India
Sharma, Seemantani - 2018
This article highlights the limited protection available to sports webcasters and organizers against online piracy of their webcasts under the Indian copyright law. It posits that with growing popularity of digital viewership of sports events, this lacuna has created an uneven playing field...
Persistent link: https://www.econbiz.de/10012927190
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An Influence of Advertising on Consumer-based Brand Loyalty : A Case Study on a Sports Shoe Brand in Bhopal India
Bisen, Ayush; Nuangjamnong, Chompu - 2021
brand in Bhopal India which pointed to the advertisement, brand loyalty, brand trust, and perceived quality. The researcher …
Persistent link: https://www.econbiz.de/10014086123
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Impact of Reforms on the Soundness of Indian Banking and Need of Third Generation Reforms
Singh, Dr. Sultan - 2011
Persistent link: https://www.econbiz.de/10013131124
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Informational Efficiency of Merger and Acquisitions : A Study of Indian Stock Market
Singh, Dr. Sultan - 2011
The present study is conducted is to measure the change in share prices after the merger announcement date by using event study methodology and is based on a database consisting 515 sample companies taken from CMIE-Prowess for the period of five years i.e. 2005 to 2013. The standard event...
Persistent link: https://www.econbiz.de/10013131125
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Moving from Design to Strategy : The Four Roles of Design-Led Strategy Consulting
Seidel, Victor P. - 2012
Design professionals have increasingly sought to provide clients not only with design solutions to fit existing plans but also with strategic advice for future opportunities. What specific strategic roles can designers play? This study was based on field research with London-based designers and...
Persistent link: https://www.econbiz.de/10013115425
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Core Competence and Corporate India
Malhotra, Vibhooti - 2012
expenditure - India was synonym with growth. Till recently astounding the world with ambitious acquisitions, corporate India is …
Persistent link: https://www.econbiz.de/10013116555
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Study of the Competitive Strategies in Indian Hair Colour Industry
Yadav, Himanshu - 2012
This paper identifies the various competitive strategies being deployed by the market leaders, market challengers, market followers and market nichers of Indian hair colour industry. The paper tends to reflect the adopted strategies in powder based, cream based and henna based colourant...
Persistent link: https://www.econbiz.de/10013102572
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Management Education in India : The Present Status and Future Directions
Havaldar, Krishna K. - 2012
The growth of management institutions in India in last 15 years has been rapid. Data on number of business schools … established in India from 1995 suggest a ‘mushrooming' growth in terms of numbers and often at the cost of quality. India has 2000 … IIMs). It is heartening to find two management institutes from India, the Indian Institute of Management, Ahmedabad (IIMA …
Persistent link: https://www.econbiz.de/10013107269