About the authors -- Introduction: campaigns in the professional public relations context -- Introduction to integrated campaigns -- Strategic communication campaign fundamentals -- Understanding peso -- Research, Part I: Diagnosis & developmental research -- Research, Part II: Goals --...

From 90-minute IPAs to grapefruit sculpins, craft beer and local brewers are making a big splash in the beer scene. No longer must brewers sip their beer in cold garages, sharing among neighbors and family members. With this book, serious craft brewers learn how to take their best brews to...