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The Effects of Digitalization on Customer Experience
Rekettye, Gábor; Rekettye, Gábor - 2019
must understand how the customer decision journey has changed and they have to map and explore those new touchpoints, which … questions, like the contradiction between the data need of personalization about customers, and the need to prevent their …
Persistent link: https://www.econbiz.de/10012141512
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One-to-one marketing in grocery retailing
Gabel, Sebastian - 2019
Persistent link: https://www.econbiz.de/10012104595
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Data-driven mergers and personalization
Chen, Zhijun; Choe, Chongwoo; Cong, Jiajia; Matsushima, … - 2020
Persistent link: https://www.econbiz.de/10012315925
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Data-driven mergers and personalization
Chen, Zhijun; Choe, Chongwoo; Cong, Jiajia; Matsushima, … - 2020
consumer data with its existingdata set from other services and use it for personalization in related markets. We developa … powerand hurt competitors in both markets. Personalization can lead to exploitation of someconsumers in the market for data …
Persistent link: https://www.econbiz.de/10012306628
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The effect of big data on recommendation quality : the example of internet search
Schäfer, Maximilian; Sapi, Geza; Lorincz, Szabolcs - 2018
Are there economies of scale to data in internet search? This paper is first to use real search engine query logs to empirically investigate how data drives the quality of internet search results. We find evidence that the quality of search results improve with more data on previous searches....
Persistent link: https://www.econbiz.de/10011809208
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The effect of big data on recommendation quality : the example of internet search
Schäfer, Maximilian; Sapi, Geza; Lorincz, Szabolcs - 2018
Are there economies of scale to data in internet search? This paper is first to use real search engine query logs to empirically investigate how data drives the quality of internet search results. We find evidence that the quality of search results improve with more data on previous searches....
Persistent link: https://www.econbiz.de/10011815115
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Fashion product recommendation : the predictive power of consumer and product attributes derived from Big Data
Piazza, Alexander - 2018
Persistent link: https://www.econbiz.de/10011922038
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The Effect of Big Data on Recommendation Quality : The Example of Internet Search
Schäfer, Maximilian - 2018
Are there economies of scale to data in internet search? This paper is first to use real search engine query logs to empirically investigate how data drives the quality of internet search results. We find evidence that the quality of search results improve with more data on previous searches....
Persistent link: https://www.econbiz.de/10012921888
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The Effect of Big Data on Recommendation Quality. The Example of Internet Search
Schaefer, Maximilian - 2018
Are there economies of scale to data in internet search? This paper is first to use real search engine query logs to empirically investigate how data drives the quality of internet search results. We find evidence that the quality of search results improve with more data on previous searches....
Persistent link: https://www.econbiz.de/10012923699
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Designing a Knowledge Base for OSS Project Recommender System : A Big Data Analytics Approach
Bayati, Shahab - 2016
Online software engineering repositories like GitHub are great resources of socio-technical data about software development process. GitHub as a large-scale social coding environment contains various types of open source projects. Selecting a suitable project from a developer's perspective is...
Persistent link: https://www.econbiz.de/10012988195