Avenues to earn money -- Freelancing your way to freedom -- Networking as a freelancer -- Affiliate marketing -- Building blocks for customer centricity -- Salesmanship in affiliate marketing -- Product selection in affiliate marketing -- Leveraging affiliate networks -- Learn to play by SEO...

Individual celebrities or “human brands” in fields ranging from sports to art to politics use social media platforms to connect and engage with their audience. We analyze the effects of the content generated by human brands (referred to as human brand generated content) on the popular social...

The cooperative structure traces its origin to Europe and is in existence for more than one and a half centuries. The structure rapidly expanded across the globe and encompassed all possible activities where there was a need for collective action. The collective need for banking resulted in the...

Cover -- Contents -- Preface -- Acknowledgements -- Chapter 1 Psychology of a Digital Consumer -- Chapter 2 Putting Science Back in Marketing -- Chapter 3 How to Make Someone Say Yes -- Chapter 4 Perceived Risk -- Chapter 5 The Art of Fascination in Marketing -- Chapter 6 Memory and Marketing --...

Chapter 1. The Impact of Disinvestment and Self Obligation on Financial Performance of PSEs in India: an Introduction -- Chapter 2. Public Sector Enterprises in India: An Overview -- Chapter 3. Literature Review on Aspects of PSEs -- Chapter 4. Research Methodology to Assess the Financial...

Keeping in view the growing importance of Intellectual Capital (referred to as IC), there was a need to combine all the studies together for the benefit of proper understanding of the concept. The paper presents a structured literature review for 10-year period (2009-2018) of the dataset of 226...