Objective - The objective of this study is to determine the process that takes place in the employment of financial technology in the financial services industry. It is of utmost important that FinTech firms and commercial banks understand the predictors that can influence their consumers'...

This analysis is aimed at evaluating 1. Perceived utility to the purpose of using mobile banking has a major effect, 2. Perceived ease of use has a significant impact on mobile banking purposes, 3. Data Performance has a significant effect to use mobile banking, 4. Behavioral Intention to use...

The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and structural elements of product policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical implementation of product policy in...

Strategy of outsourcing salespeople (sales promoters) to prospect the customers through inter-personal communication and develop pre-purchase arousal for products and services is being increasingly employed by the manufacturing and marketing firms. Sales promoters are deployed at strategic...

Food systems are under increasing pressure. They must meet the food requirements of a growing world population, and socio-economic changes also influence the type of foods which are under demand. At the same time, food systems are a major contributor to global environmental change, and...

Food traceability is mandatory since 1st January 2005 in the EU. Traceability of products and activities in the food supply chain is a new factor of competitiveness in agribusiness that connects producers to consumers and is deemed to be an important criterion of perception of food product...

This book was originally published by Westview Press, Boulder CO, 1995.

The notable growth experienced by organic agriculture in Spain, has not been accompanied by a similar development in the consumption of organic foods, with most of the organic agricultural output being exported. This study focuses in analyzing Spanish consumer's attitude versus organic foods, in...

This paper studies consumers' inflation expectations using micro-level data from the Surveys of Consumers conducted by University of Michigan. It shows that beyond the well-established socio-economic factors such as income, age or gender, other characteristics such as the households' financial...

Information on production methods (genetic modification or organic production) and locations (country of origin) are commonly found on food package labels. Both pieces of information may be used as a proxy for food safety and quality by consumers. Our study investigates the interactive effects...