Strategy of outsourcing salespeople (sales promoters) to prospect the customers through inter-personal communication and develop pre-purchase arousal for products and services is being increasingly employed by the manufacturing and marketing firms. Sales promoters are deployed at strategic...

The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and structural elements of product policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical implementation of product policy in...

Food systems are under increasing pressure. They must meet the food requirements of a growing world population, and socio-economic changes also influence the type of foods which are under demand. At the same time, food systems are a major contributor to global environmental change, and...

Mittels einer empirischen Untersuchung (n=208) bei Lüneburger Studierenden wird Ajzens „Theory of Planned Behavior“ - eine einschlägige Theorie zur Erklärung spezifischen Verhaltens- auf die Erklärung der individuellen Gründungsabsicht angewendet. Im Anschluss an die Darlegung des...

Intentionen sind also noch kein klar bestimmtes Konzept. Was genau bedeuten Intentionen? Welche Rolle spielen Intentionen bei sozialen Interaktionen? Und wie weisen Menschen anderen Absichtlichkeit zu? Gerade die letzte Frage beschäftigt auch die Philosophen. Die Fragebogenstudien des...