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Testing the Affinity Scale in Malaysia: Replication and Validation.
Chan, Sook Jen - 2009
consequences for marketing.A new scale called "Affinity" was developed to measure such sentiments."Affinity" is defined as the …
Persistent link: https://www.econbiz.de/10009460850
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Petroleum marketing monthly, April 1999, with data for January 1999
2009
The Petroleum Marketing Monthly (PMM) provides information and statistical data on a variety of crude oils and refined …. The Petroleum Marketing Division, Office of Oil and Gas, Energy Information Administration ensures the accuracy, quality …, and confidentiality of the published data in the Petroleum Marketing Monthly. 56 tabs. …
Persistent link: https://www.econbiz.de/10009435396
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The past, present, and future of U.S. utility demand-side management programs
Eto, J. - 2009
Demand-side management or DSM refers to active efforts by electric and gas utilities to modify customers` energy use patterns. The experience in the US shows that utilities, when provided with appropriate incentives, can provide a powerful stimulus to energy efficiency in the private sector....
Persistent link: https://www.econbiz.de/10009435598
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2008 EU-US summit declaration, Brdo, Slovenia, 10 June 2008
Europäische Union / Rat; Council of the European Unon - 2008
Persistent link: https://www.econbiz.de/10009638798
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The Shingo Prize for Operational Excellence: Rewarding World-Class Practices
Chakravorty, Satya S.; Atwater, J. Bryan; Herbert, James I. - 2008
Established in 1988, the Shingo Prize for Operational Excellence recognises organisations in the USA, Mexico and Canada …
Persistent link: https://www.econbiz.de/10009459022
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Determinants of the Relations between Transitory Earnings and CEO Cash Compensation in the USA
Asthana, Sharad; Ye, Zhongxia Shelly - 2007
effect). This study has practical implications for regulators, corporations and investors, both in the USA and abroad. …
Persistent link: https://www.econbiz.de/10009459069
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A call to be whole : the fundamentals of health care reform
Sowada, Barbara J. - 2003
Persistent link: https://www.econbiz.de/10004796312
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Casino customers in Asian versus Western gaming jurisdictions: Implications for Western casino operators
Kale, Sudhir H.; Spence, Mark T. - 2009
follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …
Persistent link: https://www.econbiz.de/10009441736
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Spill-over effects in multi-sponsored events: Theoretical insights and empirical evidence
Pentecost, Robin D; Spence, Mark T - 2009
Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the brand, are influenced by the degree of similarity or fit between the event and the brand. In short, the better the perceived fit, the more likely that the positive...
Persistent link: https://www.econbiz.de/10009441744
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Designing and delivering compelling experiences: Insights from the 2008 Democratic National Convention
Kale, Sudhir H.; Pentecost, Robin D.; Zlatevska, Natalina - 2010
Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that...
Persistent link: https://www.econbiz.de/10009441802