transparency and more bespoke margin and collateral requirements. …

firms of unobserved credit quality when firms pledge collateral to secure the loans. Loan data from the Spanish Credit … concentration (which is shown to be positively correlated with market power) and with the availability of collateral, although the … increase with the availability of collateral, but the increase is lower for banks operating in more concentrated credit markets …

Rationale The share of non-marketable assets (mainly bank loans) pledged as collateral in the Eurosystem’s monetary … the collateral pledged by Spanish counterparties in Eurosystem financing operations. A significant proportion of these non …

firm, we investigate how the promotion of family-based brand identity influences competitive orientation (customer versus … leaders of 218 family businesses, we demonstrate that developing a family-based brand identity positively contributes to firm …-based brand identity via a product-centric orientation do not impact firm performance. Our results suggest that family-based brand …

This research investigates how online video contests (OVCs) affect brand image, as measured by brand and advertisement … experiment examining OVCs, television, and magazine ad’s effects on multi-item measures of brand and advertisement attitudes. One … positive brand attitudes for the hedonic dimension such as feelings and attractiveness of the brand. For the more functional …

messages to the consumer and play a critical role in the market success. The revised version of David Aaker's 'Brand Identity … currently owned well-established brand names in their respective categories. Using a case study approach, company … applied branding strategies as related to the Aaker Brand Identity Planning Model and three research objectives. Results …

quality of rawmaterials. We consider different levels of consumer trustfor a brand and we examine the incentive for firms …

The title of this study is "The Effect of Competitive Advantage In Marketing Strategy Formulation Of Brand Image In …

This three-essay thesis focuses on how value of the brand, i.e. brand equity is created, with each study investigating … different parts of the relationships within the brand value chain.My first essay identifies and tests a new set of brand equity … drivers such as brand structure and positioning, brand strategy, and customer characteristics. I use revenue premium as the …