Similar Search Results

Zhu, JianJun - 2009

This three-essay thesis focuses on how value of the brand, i.e. brand equity is created, with each study investigating … different parts of the relationships within the brand value chain.My first essay identifies and tests a new set of brand equity … drivers such as brand structure and positioning, brand strategy, and customer characteristics. I use revenue premium as the …

Persistent link: https://www.econbiz.de/10009466096

Licensing as a Component of Competitive Strategy: A Comparative Analysis and Case Study

Edwards, Erica Renee - 2008

competitive advantage to build the overall power of the brand, and differentiate the brand owner from its competitors. Within the … apparel industry licensing is used predominantly to extend the brand?s presence beyond its core, and fulfill a particular … the brand, and allows the brand to offer products beyond its core. Positioned strategically these products add to the …

Persistent link: https://www.econbiz.de/10009431151

Examining the role of luxury brands in ytopia

Marchegiani, Chris; Latter, Chelsey - 2009

A vast body of knowledge exists with regards to the attitudes involved in the consumption of luxury brands. The purchase of products for their symbolic and social value rather than for their inherent utility in now widely recognised as a significant determinant of consumer behaviour (Mason...

Persistent link: https://www.econbiz.de/10009434783

Factors influencing paradoxes of technology adoption and consumption

Ting, Sherman; Dubelaar, Chris; Dawson, Linda - 2005

With the rise of the internet and mobile telephony, many agree that Mobile-Business is the logical next step in the Electronic-Business revolution. Investigation of mobile electronic marketing is essential to ensure both consumers and organisations gain true value from the adoption and...

Persistent link: https://www.econbiz.de/10009441652

Casino customers in Asian versus Western gaming jurisdictions: Implications for Western casino operators

Kale, Sudhir H.; Spence, Mark T. - 2009

Purpose – Most of the growth in casino expansion for the foreseeable future will take place in Asia. Western casino operators appreciate the immense opportunities afforded by the Asian markets, but judging by their performance abroad some have not adapted in ways necessary to survive and...

Persistent link: https://www.econbiz.de/10009441736

Clustering of groups of regular customers in horticultural retail stores in Austria

Gabriel, Andreas; Menrad, Klaus - 2008

Paper prepared for presentation at the First Symposium on Horticulture in Europe(SHE), 17th to 20th February 2008 at Vienna/Austria held under the aegis of ALVA,APH, BNL-SHS, DGG, GSHS, IOH, INRA, NJF, PSHS, SECH, SOI and theInternational Society for Horticultural Science

Persistent link: https://www.econbiz.de/10009442634

MOTIVE FÜR DEN KAUF EINER HEIZUNG - ERGEBNISSE EINER VERBRAUCHERBEFRAGUNG MIT DEM SCHWERPUNKT "HOLZPELLETHEIZUNGEN"

Decker, Thomas - 2007

Paper prepared for presentation at the 7th Industrieforum PelletsStuttgart (Germany), 10th October 2007

Persistent link: https://www.econbiz.de/10009442671

The Overall Significance of Attributes and Attributes’ Levels on Fresh Fruit Choice

Groot, Etienne; Albisu, Luis Miguel - 2010

Fresh fruits are always recommended as ingredients in healthiest diets. However, there is a tendency forconsumers to move their consumption towards transformed fruits, which are integrated in many food products.Quite commonly fresh fruits are difficult to handle and store but they also do not...

Persistent link: https://www.econbiz.de/10009443762

Credibility of Collective Brand as a Source of Equity: An Empirical Application for Spanish Wine Market

Dopico, Domingo Calvo; Blazquez, F.; Tudoran, A. - 2009

quality. Among these variables areprice, guarantees, origin, advertising, packaging design and brand. From the consumer point … of view, the mostreliable signal is the brand. Due to the territory image was earning more and more equity; an … typicalproduction. Therefore, the appellation of origin or, in our case, the collective brand, will have the basic objective …

Persistent link: https://www.econbiz.de/10009445955

The Wine Attributes with the Greatest Influence in the Process of Consumer Choice in Spain

Bernabeu, Rodolfo; Olmeda, Miguel; Diaz, M. - 2011

The commercialisation of wine in Spain isproblematic due to two concrete circumstances: thedecrease in wine consumption because of a consumershift toward substitute drinks and the greater presenceof national and foreign wine in the interior market,which involves an increase in business...

Persistent link: https://www.econbiz.de/10009446176