The growth of global competition has established international segmentation as a key issue in developing, positioning and selling products throughout the world (Ter Hofstede, Steenkamp and Wedel 1999). Many international segmentation studies have used macro-level, secondary data to identify...

Firms in emerging economies are rapidly becoming formidable competitors to long-established industry leaders from developed economies. In some cases, emerging-economy firms are acquiring developed-economy firms, such as the recent acquisitions of Jaguar by Tata Motors and Gateway by Acer. Aside...

This research investigates the information content of the translation information resulting from exchange rate fluctuations. Two hypotheses are examined. The dollar movement hypotheses investigate whether there is a positive relationship between security valuation and the translation information...

Cendant International Assignment Services is a relocation company that specializes in managing and coordinating international and domestic moves for organizations all over the world. While some organizations maintain high levels of employee retention, others encounter difficulties with attrition...

This study analyzes the IHR organization of a large automobile manufacturer (Organization X) in metropolitan Detroit, Michigan to discover the extent to which it is instilling a corporate culture that truly values the international experience and builds that value into its culture. The extent to...

This paper explores the diminishing influence of national cultural distance on two subsidiary control issues, expatriate staffing and parent company ownership level of the foreign subsidiary. Previous studies have produced conflicting findings: one stream of research argues that when cultural...