A random utility approach is used to estimate logit equations which indicate what factors affect the likelihood of consumption of non-GM and GM foods, and, whether or not consumers are willing to pay a premium for non-GM/GM foods. Ceteris paribus as the price difference between non-GM and GM...

This research is aimed at investigating the consumer’s preference for food produced in Taiwan and the economic benefits for the country of origin labeling. The study uses both experimental auction and contingent valuation method (CVM) to investigate factors that affect the consumer’s...

The knowledge of the overall willingness-to-pay and the specific price premiums consumers accept when buying foods with less fat, saturated fat, sodium, sugar and more fiber shapes food manufacturer and distributor marketing strategies and supports the development of public health strategies....

Organic food is often labelled with an organic certification logo to gain consumer trust in theproduct integrity. The number of different organic certification logos in the European marketraises the question whether consumers prefer specific logos over others. The aim of this paperis to analyse...

This paper focuses on the estimation of changes in economic welfare (real income) on different groups (income deciles) of Hungarian and Romanian consumers following food price changes as a result of accession to the European Union (EU) in 2004 and 2007. It identifies in both countries those...

The objective of this paper is to examine value chain governance through case studies of four different certified value chains for Tanzanian tea. This paper takes a look at a traditional export commodity, tea, and discusses the implications of involvement in value-based certification schemes...

This paper investigates the strategies adopted by economic actors in the context of an institutional change. We base ourselves on data collected as part of an exploratory study in the sugar and fresh vegetable supply chains in Mauritius. The reform of the sugar protocol between the European...

Scientific evidence clearly indicates that consumption of raw milk carries substantialdisease-inducing health risks. While federal U.S. policy mandates that milk moving in interstatecommerce be pasteurized; within 41 of 50 states, raw milk can be obtained for consumption.Warning labels...

The main objective of this paper is to present the most relevant findings obtained from in depthinterviews with processors and retailers about the N&H claimed products market in Serbia. Inour research we addressed the following set of topics: motivations and barriers to offer N&Hclaimed products...

Taxing sugar-sweetened beverages (SSBs) has been proposed as a means to improve U.S. dietand health and generate revenue to address obesity-related issues. A related concern is thatchildren’s intake of SSBs, a third that of milk consumption in the late 1970s, now equals milkconsumption....