Cunningham, Colleen M.; Song, Il-Yeol - 2007
Customer Relationship Management (CRM) is a strategy that integrates concepts ofknowledge management, data mining, and … capabilities are essential to the success of CRM, there are noagreed upon standardized rules for how to design a data warehouse to … support CRM. Yet,the design of the CRM data warehouse model directly impacts an organization’s ability toreadily perform …