Die vorliegende kumulative Dissertation ist im Rahmen und mit Förderung des DFG-Graduiertenkollegs „Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business“ entstanden. Sie beschäftigt sich mit der Analyse und Prognose des Kaufverhaltens von Kunden im Internet,...

Customer Relationship Management (CRM) is a strategy that integrates concepts ofknowledge management, data mining, and data warehousing in order to support anorganization’s decision-making process to retain long-term and profitable relationshipswith its customers. While it is clear from the...

Since 2004, several small hotel chains have introduced guest loyalty programs in order to give their guests "big chain perks" while keeping a boutique identity. Recent studies have raised concerns that loyalty programs do not create brand loyalty. By looking at Kimpton Hotel's recently...

This work elaborates the impacts of strategically constructed silos that are not byproducts of flagging cross-departmental cooperation or the cumulative effect of decades of decentralized command and control. Rather, these silos are strategically intended structures within organizations. Most...