This exhibition engages with one of the key issues facing the fashion textiles industry in terms of future … sustainability: that of the well being of fashion industry workers in Australia and New Zealand (people). This collection formed the … involved in making fashion garments. Although the focus of this research appears to centre on people and profit, this kind of …

How to Excel in the Fashion IndustryElizabeth WeaverFaculty Sponsor: Claire Lacoste Kapstein, Textiles, Merchandising … and DesignCo-sponsor: Art Mead, EconomicsThe fashion industry is most often thought of as a glamorous business filled with … successful designers and supermodels. For fashion students, however, the industry they seek to enter upon graduation is …

I have always been interested in all aspects of the fashion industry, from apparel production to retail sales. After … complete the Textiles, Fashion Merchandising, and Design program with a minor in Business Administration. The combination of … different price points and used them to create two different surveys. The first did not have the brand names or price associated …

firm, we investigate how the promotion of family-based brand identity influences competitive orientation (customer versus … leaders of 218 family businesses, we demonstrate that developing a family-based brand identity positively contributes to firm …-based brand identity via a product-centric orientation do not impact firm performance. Our results suggest that family-based brand …

This research investigates how online video contests (OVCs) affect brand image, as measured by brand and advertisement … experiment examining OVCs, television, and magazine ad’s effects on multi-item measures of brand and advertisement attitudes. One … positive brand attitudes for the hedonic dimension such as feelings and attractiveness of the brand. For the more functional …

messages to the consumer and play a critical role in the market success. The revised version of David Aaker's 'Brand Identity … currently owned well-established brand names in their respective categories. Using a case study approach, company … applied branding strategies as related to the Aaker Brand Identity Planning Model and three research objectives. Results …

quality of rawmaterials. We consider different levels of consumer trustfor a brand and we examine the incentive for firms …