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The contribution of this research is in positing that national level indicators matter in IT adoption and diffusion and providing empirical support for this theory. National level indicators are scantily represented in IT adoption or diffusion theory. Empirical results on this are almost absent...
Persistent link: https://www.econbiz.de/10009431369
As the software industry continues to mature, best practices have been defined to improve the quality and productivity of software development. Adoption rates of these practices are better understood for large organizations as compared to small standalone organizations. Based on surveys and...
Persistent link: https://www.econbiz.de/10009431559
This thesis presents a model designed to optimize the allocation of corporate resources required for the success of a product in the marketplace. The product development resources used in the model are: market research, applied research, product design, cost reduction and advertising.
Persistent link: https://www.econbiz.de/10009431583
This study explored the relative efficacy of Enterview as measured by speed, accuracy, and perceived complexity. Enterview was contrasted with Lotus 123. The effect of methods of data entry and acquisition were investigated. These were the independent variables. Speed, accuracy, and perceived...
Persistent link: https://www.econbiz.de/10009477752
Decision Support Systems (DSSs) are necessary resources for most complex decision making situations. The environment under which the DSSs function are, for the most part, evolving and, hence the DSSs should have the capability to adapt themselves as per the changes in the characteristics of the...
Persistent link: https://www.econbiz.de/10009480735
Although existing laboratory research shows that software is often used inefficiently, relatively little is known about (a) how efficiently software is used in a real work environment and (b) the factors that influence the efficiency of individual users. The present research consists of an...
Persistent link: https://www.econbiz.de/10009441867
The present research investigates the (1) conceptualization and operationalization of Service Value, and (2) the causal ordering of the plethora of constructs identified in the literature believed to influence the formation of Purchase Behaviors in service settings. Data is collected from...
Persistent link: https://www.econbiz.de/10009431352
While there is considerable theoretical and empirical research in the marketing ethics literature, a major void exists … relationships among unethical marketing actions, and model the underlying structure of these perceptions. …To develop formal representations of how consumers cognitively structure their views of marketing ethics, a sample of …
Persistent link: https://www.econbiz.de/10009431359
In many markets sellers have to make decisions on the rate of price change for a product. Prices can be increased or decreased by making a single large change, or as by making multiple smaller changes over time, leading to the same final price. The concern of sellers is the consumer response, in...
Persistent link: https://www.econbiz.de/10009431361
The impetus for the current study was to provide empirical verification for the supposition that firms which exhibit high levels of market-orientation are the better performing firms. Prior to this study only one investigation empirically supported the relationship (Narver and Slater 1990). The...
Persistent link: https://www.econbiz.de/10009431363