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Consuming online communities : computer operating systems, identity and resistance
Stratton., Gregory C. - 2010
A defining feature of the modern era of computer technologies has been a massive reliance upon the mass consumption of personal operating system software. Currently three products dominate how the world experiences computer operating system – Microsoft‘s Windows, Apple‘s Mac, and Linux....
Persistent link: https://www.econbiz.de/10009440851
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Evaluating Relationships among Brand Experience, Brand Personality, Brand Prestige, Brand Relationship Quality, and Brand Loyalty: An Empirical Study of Coffeehouse Brands
Choi, Young Gin; Ok, Chihyung; Hyun, Sunghyup Sean - 2011
This study investigated effects of coffeehouse brand experience and personality on brand prestige and effects of brand prestige on brand relationship quality and brand loyalty. The study also explored the applicability of the four-factor model of brand experience and five-factor model of brand...
Persistent link: https://www.econbiz.de/10009468106
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The relationship between the marketing mix and share of category requirements
Bhattacharya, C. B.; Fader, Peter S.; Lodish, Leonard M.; … - 1996
A criticism of purchase-based brand loyalty measures is that they are confounded by the marketing mix variables that affect brand choice. This paper investigates the magnitude and direction of the associations for share of category requirements (SCR), defined as each brand's share among the...
Persistent link: https://www.econbiz.de/10009476604
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Values, Optimum Stimulation and Brand Loyalty: New Scales in New Populations
Burgess, Seven M.; Harris, Mari - 1998
The new emphasis on relationships in marketing has spurred a resurgence of interest in brand loyalty and the positive effect of brand loyalty on company profitability and long-term survival have been well-documented in recent years. Recent research has begun to identify new types and sources of...
Persistent link: https://www.econbiz.de/10009477521
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Pengaruh Brand Trust terhadap Brand Loyalty Produk-produk Nokia pada Pegawai Universitas Sumatera Utara
Sinulingga, Lipranta - 2012
This research titled “The influence of the brand trust on Brand Loyalty for the products of Nokia to North Sumatera University officials” . This research aims to determine the positif influence of Brand Trust Variables(Brand reliability and Brand Intention) on Brand Loyalty for the products...
Persistent link: https://www.econbiz.de/10009480830
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Price Promotions and Brand Loyalty: Empirical Evidence for the German Breakfast Cereals Market
Empen, Janine; Loy, Jens-Peter; Weiss, Christoph R. - 2011
Price promotions are important marketing activities for (food) retailers; brand loyalty is a major requisite to foster brands' assets. Several theoretical papers have analyzed the relationship between price promotions and brand loyalty resulting in mixed or perhaps contradictory outcomes; only a...
Persistent link: https://www.econbiz.de/10009446177
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Customer loyalty towards brands within Botswana's petroleum industry
Mokabiri, Goabaone - 2009
The retail and distribution industry in Botswana's deregulated economy is one of the largest and most difficult sectors in which to operate, mainly because of levels of competition amongst Botswana companies and the global competitive industry, in general. Hill (2000:539) postulates that...
Persistent link: https://www.econbiz.de/10009447170
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Assessing the Efficacy of Guest Loyalty Programs in the Hotel Industry: A Case Study of Kimpton Hotels
Brophy, Keith - 2006
Since 2004, several small hotel chains have introduced guest loyalty programs in order to give their guests "big chain perks" while keeping a boutique identity. Recent studies have raised concerns that loyalty programs do not create brand loyalty. By looking at Kimpton Hotel's recently...
Persistent link: https://www.econbiz.de/10009451101
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Pengaruh Perceived Quality, Brand Association, dan Brand Loyalty Terhadap Keputusan Pembelian Pasta Gigi Merek Pepsodent Pada Mahasiswa Fakultas Hukum Universitas Sumatera Utara.
Pangaribuan, Paska - 2011
Law University ofNorthSumatra,Medan.. The population in this study is the Faculty of Law students who are still activein …
Persistent link: https://www.econbiz.de/10009464208
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Analisis Pengaruh Brand Equity Teh Botol Sosro Terhadap Loyalitas Konsumen Pada Mahasiswa Jurusan Sistem Informasi Universitas HarapanMedan ini dengan baik.
Saragih, Dedi Sanjaya - 2011
students majoring inInformation Systems at the Harapan University of Medan which is the mostinfluential variables dominant in … influencing consumer loyalty in the student. Thestudy was conducted on college students majoring in Information Systems at … theHarapan University of Medan.The population in this study were students majoring in InformationSystems that are still active in …
Persistent link: https://www.econbiz.de/10009464393