The extent to which service quality is linked to satisfaction, value and behavioural outcomes continues to be debated … in the literature. This research investigated two models involving the linkages between service quality, satisfaction … path analysis indicate that service quality has an indirect relationship with behavioural outcome measures via satisfaction …

materialism, perceived financial problems, and relationship satisfaction among married couples. Data obtained from 600 married … to husbands’ marital satisfaction. Husbands’ and wives’ materialism is positively related with increased perception of … to marital satisfaction, however, income had no relation to perception of financial problems. Materialism had a stronger …

Sexual activity among adolescents is associated with risks such as pregnancy and STDs, and there is substantial policy …

This dissertation is a collection of three essays on high school dropout by adolescents and the roll of their siblings … study is from National Longitudinal Survey of Youth 1997, which has information on about 8,900 individuals aged 12-17 in the … siblings’ effect, I look at the behavior of the siblings pairs in the in a subset of 519 pairs from families with two children …

firm, we investigate how the promotion of family-based brand identity influences competitive orientation (customer versus … leaders of 218 family businesses, we demonstrate that developing a family-based brand identity positively contributes to firm …-based brand identity via a product-centric orientation do not impact firm performance. Our results suggest that family-based brand …

This research investigates how online video contests (OVCs) affect brand image, as measured by brand and advertisement … experiment examining OVCs, television, and magazine ad’s effects on multi-item measures of brand and advertisement attitudes. One … positive brand attitudes for the hedonic dimension such as feelings and attractiveness of the brand. For the more functional …

messages to the consumer and play a critical role in the market success. The revised version of David Aaker's 'Brand Identity … currently owned well-established brand names in their respective categories. Using a case study approach, company … applied branding strategies as related to the Aaker Brand Identity Planning Model and three research objectives. Results …

quality of rawmaterials. We consider different levels of consumer trustfor a brand and we examine the incentive for firms …