This study aims to determine how the influence of brand equity inincreasing customer loyalty of Teh Botol Sosro for … this study suggests that simultaneous brandawareness, brand association, perceived quality and brand loyalty are … Medan. Variables can bepartially viewed brand loyalty is the most dominant variable influencingconsumer loyalty in students …

This study aims to determine how the influence of perceived quality, brandassociation and brand loyalty in improving … this study suggests that simultaneous perceivedquality, brand association, brand loyalty and positive and very significant … decision can be explained by theindependent variables (perceived quality, brand association and brand loyalty) whilethe …

This research is aims to determine and analyze the effect of brand characteristic and company characteristic to brand … respondents. The result of this research shows that simultaneous and partial variable of brand characteristic and company … characteristic have have positive and significant effect to brand loyalty. The effect of brand characteristic and company …

This study investigated effects of coffeehouse brand experience and personality on brand prestige and effects of brand … prestige on brand relationship quality and brand loyalty. The study also explored the applicability of the four-factor model of … brand experience and five-factor model of brand personality in the coffeehouse industry. Data were gathered from 309 …

A criticism of purchase-based brand loyalty measures is that they are confounded by the marketing mix variables that … affect brand choice. This paper investigates the magnitude and direction of the associations for share of category … requirements (SCR), defined as each brand's share among the group of households who bought the brand at least once during the time …

The new emphasis on relationships in marketing has spurred a resurgence of interest in brand loyalty and the positive … effect of brand loyalty on company profitability and long-term survival have been well-documented in recent years. Recent …-neglected influence on brand loyalty that has received almost no attention in the brand loyalty literature. Risk-taking in product and …

This research titled “The influence of the brand trust on Brand Loyalty for the products of Nokia to North Sumatera … University officials” . This research aims to determine the positif influence of Brand Trust Variables(Brand reliability and … Brand Intention) on Brand Loyalty for the products of Nokia to North Sumatera University officials . The problem in this …

allegiances can exist. Central to this thesis is the idea that brand communities exist as a consumer response to the emerging … influence of the consumer society. Muñiz and O‘Guinn‘s (2001) brand community theory provides an apt description of the … ‗worship‘ of brands the brand community concept is adopted as both a form of communal interaction and the outcome of consumer …

Price promotions are important marketing activities for (food) retailers; brand loyalty is a major requisite to foster … brands' assets. Several theoretical papers have analyzed the relationship between price promotions and brand loyalty … price promotions and brand loyalty. We find significant empirical evidence that stronger brands tend to be promoted less …