This study aims to determine how the influence of brand equity inincreasing customer loyalty of Teh Botol Sosro for … this study suggests that simultaneous brandawareness, brand association, perceived quality and brand loyalty are … Medan. Variables can bepartially viewed brand loyalty is the most dominant variable influencingconsumer loyalty in students …

The title of this study is "The Effect of Competitive Advantage In Marketing Strategy Formulation Of Brand Image In …

This study entitled “Influence of IM3 Advertisement to Brand Awareness to students of SMA Negeri 2 Medan.” This study … aims to know influence of IM3 advertisement to Brand Awareness. Variables of television advertisement that influence Brand … method. The results showed that there are positive and significant influence between television advertisement and brand …

model integrates key sequential concepts such as brand knowledge, brand trust, and brand loyalty. Destination brand … knowledge is further defined by its constituents of brand awareness, cognitive brand image, and affective brand image. The … concept of brand trust is defined in the context of risk and expectations. Brand loyalty is operationalized as behavioral …

allegiances can exist. Central to this thesis is the idea that brand communities exist as a consumer response to the emerging … influence of the consumer society. Muñiz and O‘Guinn‘s (2001) brand community theory provides an apt description of the … ‗worship‘ of brands the brand community concept is adopted as both a form of communal interaction and the outcome of consumer …

Price promotions are important marketing activities for (food) retailers; brand loyalty is a major requisite to foster … brands' assets. Several theoretical papers have analyzed the relationship between price promotions and brand loyalty … price promotions and brand loyalty. We find significant empirical evidence that stronger brands tend to be promoted less …

This research is aims to determine and analyze the effect of brand characteristic and company characteristic to brand … respondents. The result of this research shows that simultaneous and partial variable of brand characteristic and company … characteristic have have positive and significant effect to brand loyalty. The effect of brand characteristic and company …

This study investigated effects of coffeehouse brand experience and personality on brand prestige and effects of brand … prestige on brand relationship quality and brand loyalty. The study also explored the applicability of the four-factor model of … brand experience and five-factor model of brand personality in the coffeehouse industry. Data were gathered from 309 …