The purpose of this study was to identify factors affecting NSLP participation and price and assess their impacts. The dependent variables for this study were participation and price. Average Daily Participation (ADP) was used as a participation rate, and the following specific participation...

This study proposed a conceptual model to examine how customers’ perceptions of physical environment influence disconfirmation, customer satisfaction, and customer loyalty for first-time and repeat customers in upscale restaurants. Using a structural equation modeling analysis, this study...