Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers
Year of publication: |
2019
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Authors: | Kim, Seoyoung ; Ham, Sunny ; Moon, Hyeyoung ; Chua, Bee-Lia ; Han, Heesup |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 77.2019, p. 169-177
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Subject: | Grocerants | Experience | Brand prestige | Value | Loyalty | Restaurants | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Gastronomie | Restaurant industry | Markenführung | Brand management |
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