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Exploring Lifestyle Orientation, Attitudes Toward Lifestyle Merchandising, and Attitudes Toward Lifestyle Advertising as Predictors of Behavioral Intention to Purchase Lifestyle Ho...
Wilbanks, Jennifer Kay - 2005
consumers' attitudes toward the lifestyle concept. Analyses of several consumer behavior variables and descriptors offered …
Persistent link: https://www.econbiz.de/10009475094
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Counterfeits of luxury branded products: what are the predictors and purchase intentions
Phau, Ian - 2010
This paper extends two related studies in counterfeiting by Tom et al. (1998) on consumer attitudes toward, and … influencing consumption of counterfeits. The three main research questions are (a) to determine consumer's attitudes towards … purchasing counterfeit products and whether these attitudes correlate with and predict past counterfeit consumption …
Persistent link: https://www.econbiz.de/10009435011
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Selection of technical risk responses for efficient contingencies
Kujawski, Edouard - 2008
The primary goal of good project risk management should be to successfully deliver projects for the lowest cost at an acceptable level of risk. This requires the systematic development and implementation of a set of Risk Response Actions (RRA) that achieves the lowest total project cost for a...
Persistent link: https://www.econbiz.de/10009435988
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Findings: LANL outsourcing focus groups
Jannotta, M.J.; McCabe, V.B. - 2009
In March 1996, a series of 24 3-hour dialog focus groups were held with randomly selected Laboratory employees and contractors to gain their perceptions regarding potentials and problems for privatization and consolidation. A secondary goal was to educate and inform the workforce about...
Persistent link: https://www.econbiz.de/10009436159
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You catch more flies with sugar...marketing RIM
KEENEN,MARTHA JANE - 2008
There is a difference between marketing and selling. Marketing is finding out what the customer wants and/or needs and showing that customer how a product meets those needs. Modifying or repackaging the product may be required to make its utility clear to the customer. When it is, they'll buy...
Persistent link: https://www.econbiz.de/10009436452
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Biased estimates in discrete choice models: the appropriate inclusion of psychometric data into the valuation of recycled wastewater
Gibson, Fiona L.; Burton, Michael - 2009
ofincluding psychometric data, such as primitive beliefs, attitudes and motivations, in willingness to payestimates. This study …
Persistent link: https://www.econbiz.de/10009444601
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The Influence of Environmental Values, Economic Values and Social Structure on Consumers’ Choice of Green Hotels: The Case of Luxury Hotels
Choe, Yunseon; Lehto, Xinran; Day, Jonathon - 2011
While many hotel companies have participated in various green initiatives and adopted green policy, when it came to the real purchasing decision, their willingness was not matched by action. There could be many reasons for such inconsistency. Lack of consumer demand, increasing environmental...
Persistent link: https://www.econbiz.de/10009467937
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Measuring attitudinal commitment in business-to-business channels
Kelly, Stephen J - 2004
While organizational behaviourists have largely adopted a three-component conceptualisation of attitudinal commitment, marketers continue exclusively to apply one- or two-component models. In this paper, the reliability and validity of one-, two- and three-component models of commitment are...
Persistent link: https://www.econbiz.de/10009475212
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Online Video Contest Effects on Brand and Ad Attitudes
Janis, Daniel A. - 2010
attitudes. After conducting a pre-test to discover an appropriate product for the Generation Y target market, we ran an … experiment examining OVCs, television, and magazine ad’s effects on multi-item measures of brand and advertisement attitudes. One … positive brand attitudes for the hedonic dimension such as feelings and attractiveness of the brand. For the more functional …
Persistent link: https://www.econbiz.de/10009450214
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Testing the Affinity Scale in Malaysia: Replication and Validation.
Chan, Sook Jen - 2009
Color poster with text, images, table, and graph.
Persistent link: https://www.econbiz.de/10009460850