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Business use of branding strategies for e-commerce benefits
Onojaefe, Darlington Peter - 2008
This thesis identifies and examines evidence of e-commerce in three large businesses (Woolworths, Momentum and Santam) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e-commerce success. Case study was used to assemble evidence...
Persistent link: https://www.econbiz.de/10009447199
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Essays on innovation and communication
Kay Peters - 2008
The dissertation has been written within the post graduate program of the German Research Foundation (DFG) on “Business Aspects of Loosely Coupled Systems and Electronic Business”. This program focuses on research related to the diffusion of innovations in the digital age. Accordingly, the...
Persistent link: https://www.econbiz.de/10009428989
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Performance Implications of Multi-Channel Strategic Decisions by Incumbent Retailers: The Role of Order of Entry and Degree of Inter-Channel Coordination
Pentina, Iryna - 2008
The rapidly intensifying adoption of the Internet channel for marketing and sales by incumbent bricks-and-mortar retailers underscores the importance of assessing the impact of the online channel strategies on firm performance in the dynamic competitive environment. At the time when store-based...
Persistent link: https://www.econbiz.de/10009475012
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Privacy, Fair Information Practices and the Fortune 500: The Virtual Reality of Compliance
Schwaig, Kathy Stewart; Kane, Gerald C.; Storey, Veda C. - 2005
Corporate information privacy policies are receiving increased attention in the information privacy debate. Prior studies used Web surveys to analyze the content of online information privacy policies and to assess whether or not the policies comply with a standard known as the Fair Information...
Persistent link: https://www.econbiz.de/10009459010
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Pricing of Advertisements on the Internet
Balachander, Subramanian; Kannan, Karthik - 2006
Online advertisements are increasingly becoming an attractive channel for advertising. Pricing for online ads has …-linear pricing of ads leads the publisher to gain the maximum profits even in this vastly different advertising distribution channel …
Persistent link: https://www.econbiz.de/10009430343
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Symbolic visuals in advertising: The role of relevance.
Holmes, Gary R. - 2008
(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …
Persistent link: https://www.econbiz.de/10009475018
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Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions
Allen, Charlotte - 2001
The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …
Persistent link: https://www.econbiz.de/10009475041
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Entrepreneurship, Collective Entrepreneurship and the Producer-Owned Firm
Bijman, Jos; Doorneweert, Bart - 2008
Entrepreneurship is predominantlyassociated with the activities of an individual actor –the entrepreneur. It has also been related to theconcept of firm ownership (e.g. Foss and Klein,2005). This may lead to the conjecture that acollectively-owned firm is a setting for...
Persistent link: https://www.econbiz.de/10009445685
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Tinjauan Penerapan Standar Akuntansi Keuangan Koperasi Berdasarkan PSAK No. 27 pada Koperasi Serba Usaha Beringin Jaya Desa Perdamaian Kabupaten Langkat
Tarigan, Anita Apriyanti Br. - 2011
cooperative. A standard of financial accounting for cooperative in preparation of financial statement in Indonesia has been … determined. The standard is contained in statement of Financial Accounting Standard No. 27 regarding the cooperative accounting …. The objective of this research would be to know the procedure of Financial Statement preparation in cooperative of …
Persistent link: https://www.econbiz.de/10009464294
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Adware, Shareware, and Consumer Privacy
Gantman, Nataly; Spiegel, Yossi - Tel Aviv University; Tel Aviv University - 2004
Programmers can distribute new software to online users either for a feeas shareware or bundle it with advertising …
Persistent link: https://www.econbiz.de/10009435075