may attach to the brand. Because a goal of brand managers is to get consumers to associate positive emotions with a brand … affect the likelihood of generating emotional reactions to the web experience itself, the brand, fellow customers, and … employees of the firm. The emotion-causing antecedents elucidated in this article are the website's vividness, interactivity …

network and thus stakeholder oriented project management is necessary in order to improve and handle socio-economic complexity …

systems. It has been acknowledged that one key element of a project is stakeholder involvement. As such, failure to … project. However, stakeholder involvement practices are in many cases unsuccessful due to a set of gaps in the following areas …: 1) Time of stakeholder involvement: stakeholders are not involved early enough in the project lifecycle; 2) Depth of …

Saturn Corporation. Three questions are posed fora stakeholder theory: (1) Under what conditions is a stakeholder firm likely … to emerge,(2) what are the critical determinants of performance in a stakeholder firm, and (3)what will determine the …. Saturn?s governance structure, work organization, andinternal processes fit the characteristics of a stakeholder firm …

This research investigates how online video contests (OVCs) affect brand image, as measured by brand and advertisement … experiment examining OVCs, television, and magazine ad’s effects on multi-item measures of brand and advertisement attitudes. One … positive brand attitudes for the hedonic dimension such as feelings and attractiveness of the brand. For the more functional …

, the corporate marketing function must respond. A new paradigm is required if the communities that comprise future markets … decision as to which petroleum products to buy: the established petroleum retailers have to pay attention to their brand …

, emotions and sustained attention on the different areas of interest on the banknote, as described in the different perception …