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Identitätsbasiertes strategisches Markencontrolling
Staudacher, Jörg - 2008
Die vorliegende Arbeit ist aufgrund der Beobachtung von wiederkehrenden Phänomenen in der Markenführungspraxis entstanden. Es konnte beobachtet werden, dass trotz einer vorhandenen strategischen Markenführung, eines Markenperformance Measurement und weiteren Instrumenten umfassende...
Persistent link: https://www.econbiz.de/10009468262
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Three essays on brand equity
Zhu, JianJun - 2009
This three-essay thesis focuses on how value of the brand, i.e. brand equity is created, with each study investigating different parts of the relationships within the brand value chain.My first essay identifies and tests a new set of brand equity drivers such as brand structure and positioning,...
Persistent link: https://www.econbiz.de/10009466096
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Brand management in a transforming economy: An examination of the South African petroleum industry
Bytheway, Andy; Onojaefe, Darlington - 2009
When a nation is establishing a new identity and making recompense for exclusively regulated economy of recent history, the corporate marketing function must respond. A new paradigm is required if the communities that comprise future markets are to favour businesses whose success is based on the...
Persistent link: https://www.econbiz.de/10009447206
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Licensing as a Component of Competitive Strategy: A Comparative Analysis and Case Study
Edwards, Erica Renee - 2008
The purpose of this study was to investigate how licensing is used as a strategic tool within the apparel industry, to understand the relationship between licensing as a strategic tool and lifestyle branding, and to understand how license reacquisition impacts the competitive strategy of firms....
Persistent link: https://www.econbiz.de/10009431151
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Investment Styles, Fees, & Returns Among Individually Managed & Team Managed Mutual Funds
Cehanowicz, Kendal - 2011
determine investment returns. Studies have shown that team managed mutual funds exhibit similar risk adjusted performance to … study provides an examination of team managed and individually managed mutual funds with given investment styles on the … basis of fees and overall returns. This study finds empirical evidence that team management has a significant negative …
Persistent link: https://www.econbiz.de/10009450245
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India's cement industry: Productivity, energy efficiency and carbon emissions
Schumacher, Katja; Sathaye, Jayant - 2008
Historical estimates of productivity growth in India's cement sector vary from indicating an improvement to a decline … that technical progress in India's cement sector has been biased towards the use of energy and capital, while it has been …
Persistent link: https://www.econbiz.de/10009435632
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India's pulp and paper industry: Productivity and energy efficiency
Schumacher, Katja - 2008
Historical estimates of productivity growth in India's pulp and paper sector vary from indicating an improvement to a … technical progress in India's pulp and paper sector has been biased towards the use of energy and material, while it has been …
Persistent link: https://www.econbiz.de/10009435633
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India's iron and steel industry: Productivity, energy efficiency and carbon emissions
Schumacher, Katja; Sathaye, Jayant - 2008
Historical estimates of productivity growth in India's iron and steel sector vary from indicating an improvement to a … progress in India's iron and steel sector has been biased towards the use of energy and material, while it has been capital and …
Persistent link: https://www.econbiz.de/10009435634
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India's Fertilizer Industry: Productivity and Energy Efficiency
Schumacher, K.; Sathaye, J. - 2008
Historical estimates of productivity growth in India's fertilizer sector vary from indicating an improvement to a … reveals that technical progress in India's fertilizer sector has been biased towards the use of energy, while it has been …
Persistent link: https://www.econbiz.de/10009435719
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Development Of Regional Climate Mitigation Baseline For A DominantAgro-Ecological Zone Of Karnataka, India
Sudha, P.; Shubhashree, D.; Khan, H.; Hedge, G.T.; … - 2009
Setting a baseline for carbon stock changes in forest andland use sector mitigation projects is an essential step for assessingadditionality of the project. There are two approaches for settingbaselines namely, project-specific and regional baseline. This paperpresents the methodology adopted...
Persistent link: https://www.econbiz.de/10009436035