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1
The Measure of a Marketer: Analyzing the Value of Certification in Direct
Marketing
Gallucci, Kaitlin T.
-
2010
This thesis analyzes the use of certification and licensing in the field of
Marketing
, particularly in the area of … Direct
Marketing
. For example, compared to the CPA examination for Accounting, there is no such standardized mark of … achievement for marketers. Thus, there is a lack in understanding and measurement in terms of standards in
Marketing
and what …
Persistent link: https://www.econbiz.de/10009463627
Saved in:
2
Casino customers in Asian versus Western gaming jurisdictions: Implications for Western casino operators
Kale, Sudhir H.
;
Spence, Mark T.
-
2009
follow an ethnocentric approach when planning
marketing
activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino
marketing
adaptations …
marketing
strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …
Persistent link: https://www.econbiz.de/10009441736
Saved in:
3
Spill-over effects in multi-sponsored events: Theoretical insights and empirical evidence
Pentecost, Robin D
;
Spence, Mark T
-
2009
Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the brand, are influenced by the degree of similarity or fit between the event and the brand. In short, the better the perceived fit, the more likely that the positive...
Persistent link: https://www.econbiz.de/10009441744
Saved in:
4
Designing and delivering compelling experiences: Insights from the 2008 Democratic National Convention
Kale, Sudhir H.
;
Pentecost, Robin D.
;
Zlatevska, Natalina
-
2010
Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that...
Persistent link: https://www.econbiz.de/10009441802
Saved in:
5
Consumers' Reciprocal Behaviors in the Hospitality Industry
Bae, Jung-in
;
Kwon, Jun Mo
;
Blum, Shane C.
-
2011
Word-Of-Mouth (WOM) has long been considered to be one of the most important
marketing
tools. The Internet has created …
Persistent link: https://www.econbiz.de/10009467873
Saved in:
6
French Fashion Industry: The Introduction of a Fashion Brand to the French Market
Thomas, Kristen
-
2009
create a business and
marketing
plan completely in French. I have researched the French market, demographics, psychographics … and trade policies. My
marketing
plan is also based on this research and the specific French target market to which my … brand caters.After sketching designs, hunting for fabrics, constructing garments, researching a foreign market and
marketing
…
Persistent link: https://www.econbiz.de/10009455838
Saved in:
7
Campus Consignment
DeAngelo, Krista
-
2009
they can recycle items, by
selling
those that they no longer use and purchasing products that have been previously owned …
Marketing
and Textiles, Fashion Merchandising, and Design, and to combine them with my love for fashion, retail, and general …
Persistent link: https://www.econbiz.de/10009455891
Saved in:
8
The Psychology and Behavior of Consumers in the Fashion Industry
DeLace, Jessica
-
2011
psychological concepts in their
marketing
and branding tactics. …
Persistent link: https://www.econbiz.de/10009455912
Saved in:
9
Marketing
for a Non-Profit
Foutsitzis, Katerina
-
2011
I am a senior
Marketing
major, and I wanted to incorporate what I have learned the past four years into my honors … project. Acting as a consultant to a local non-profit here in Rhode Island, I developed a
marketing
plan to help The Welcome …
Persistent link: https://www.econbiz.de/10009455914
Saved in:
10
CIPR Guest Lecture - Sarah McCartney 'Inside Out'
Leeds Metropolitan University
-
2010
The fourth lecture in the CIPR guest lecture series was led by writing guru, Sarah McCartney. Aside from writing the LUSH Times, which is read by over one million people, Sarah has also pursued her own interests, launching her Yogateds company with her mother, as well as writing a book called...
Persistent link: https://www.econbiz.de/10009462221
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