Showing 1 - 10 of 29
Overall, household debt levels have risen sharply over the past decades in EU Member States. While certain levels of … household debts can be beneficial, they can become problematic especially with a sudden, unexpected decrease of incomes or …
Persistent link: https://www.econbiz.de/10011903923
firm, we investigate how the promotion of family-based brand identity influences competitive orientation (customer versus … leaders of 218 family businesses, we demonstrate that developing a family-based brand identity positively contributes to firm …-based brand identity via a product-centric orientation do not impact firm performance. Our results suggest that family-based brand …
Persistent link: https://www.econbiz.de/10009441616
quality of rawmaterials. We consider different levels of consumer trustfor a brand and we examine the incentive for firms …
Persistent link: https://www.econbiz.de/10009445678
This research investigates how online video contests (OVCs) affect brand image, as measured by brand and advertisement … experiment examining OVCs, television, and magazine ad’s effects on multi-item measures of brand and advertisement attitudes. One … positive brand attitudes for the hedonic dimension such as feelings and attractiveness of the brand. For the more functional …
Persistent link: https://www.econbiz.de/10009450214
messages to the consumer and play a critical role in the market success. The revised version of David Aaker's 'Brand Identity … currently owned well-established brand names in their respective categories. Using a case study approach, company … applied branding strategies as related to the Aaker Brand Identity Planning Model and three research objectives. Results …
Persistent link: https://www.econbiz.de/10009431279
Using novel data on European firms, this paper investigates the relationship between business groups and innovation. Controlling for various firm characteristics, we find that group affiliates are more innovative than standalones. We examine several hypotheses to explain this finding, focusing...
Persistent link: https://www.econbiz.de/10009475397
The impact of FDI on total factor productivity in Hungary during the 1990s' is assessed with a large enterprise panel …
Persistent link: https://www.econbiz.de/10009477504
presentes en esta ola son el sobremuestreo de los hogares ricos y el componente panel de la muestra. ; The Spanish Survey of … Household Finances 2017 (EFF2017) provides detailed information on the income, assets, debt and spending of Spanish households … wealthy households and the panel component of the sample. …
Persistent link: https://www.econbiz.de/10012525450
tercera ola tienen un componente de panel completo. Además, se ha incorporado una muestra de refresco por estratos de riqueza … europeas ; This paper describes the methods of the third wave of the Spanish Survey of Household Finances (EFF2008), paying … information on household finances collected through the EFF2002 and the EFF2005. A desirable characteristic present in all three …
Persistent link: https://www.econbiz.de/10012529499
We study the link between culturally inherited household structure and wealth distribution in international comparisons … using household data for the US and Spain (the SCF and the EFF). We estimate counterfactual US distributions relying on the … Spanish household structure. Our results show that differences in household structure account for most of the differences in …
Persistent link: https://www.econbiz.de/10012529528