Estimating an Sku-Level Brand Choice Model Combining Household Panel Data and Store Data
Year of publication: |
2008
|
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Authors: | Chintagunta, Pradeep K. ; Dubé, Jean-Pierre |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Panel | Panel study | Privater Haushalt | Household | Markenartikel | Brand |
Extent: | 1 Online-Ressource (28 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 18, 2003 erstellt |
Other identifiers: | 10.2139/ssrn.432661 [DOI] |
Classification: | M3 - Marketing and Advertising ; L0 - Industrial Organization. General ; C5 - Econometric Modeling |
Source: | ECONIS - Online Catalogue of the ZBW |
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