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Counterfeits of luxury branded products: what are the predictors and purchase intentions
Phau, Ian - 2010
This paper extends two related studies in counterfeiting by Tom et al. (1998) on consumer attitudes toward, and purchase history of counterfeit goods and Cordell et al. (1996) on investigating the extrinsic cues brand, price and retailer influencing consumption of counterfeits. The three main...
Persistent link: https://www.econbiz.de/10009435011
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Selling Exports to Consumers in Bulgaria: Attitudes Towards Foreign Products
Ziamou, Paschalina Lilia; Zotos, Yorgos; Lysonski, Steven; … - 1999
The continuing political and economic transformation in Eastern Europe has created a timely need for exploring profitable opportunities in East European markets. This paper responds to this need to develop ?marketing strategies for an expanding Europe.? The purpose of this paper is to assess the...
Persistent link: https://www.econbiz.de/10009484491
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Preispromotionanalysen in Vertriebslinien des Lebensmitteleinzelhandels : dynamische Kategorieeffekte und Einflussfaktoren
Tobias Maria Günter - 2007
Die Analyse der Wirkung von Verkaufsförderungsmaßnahmen auf den Absatz oder Erlös von Konsumgütern gehört zu den mit am meisten erforschten Problemkomplexen in der quantitativen Marketingforschung. Allerdings untersuchen die Mehrzahl der Arbeiten lediglich die kurzfristigen Wirkungen von...
Persistent link: https://www.econbiz.de/10009428984
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Full Circle : a collection of prototypes
Finn, Angela L. - 2008
This exhibition engages with one of the key issues facing the fashion textiles industry in terms of future … sustainability: that of the well being of fashion industry workers in Australia and New Zealand (people). This collection formed the … involved in making fashion garments. Although the focus of this research appears to centre on people and profit, this kind of …
Persistent link: https://www.econbiz.de/10009438058
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How to Excel in the Fashion Industry
Weaver, Elizabeth - 2011
How to Excel in the Fashion IndustryElizabeth WeaverFaculty Sponsor: Claire Lacoste Kapstein, Textiles, Merchandising … and DesignCo-sponsor: Art Mead, EconomicsThe fashion industry is most often thought of as a glamorous business filled with … successful designers and supermodels. For fashion students, however, the industry they seek to enter upon graduation is …
Persistent link: https://www.econbiz.de/10009455870
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The Psychology and Behavior of Consumers in the Fashion Industry
DeLace, Jessica - 2011
I have always been interested in all aspects of the fashion industry, from apparel production to retail sales. After … complete the Textiles, Fashion Merchandising, and Design program with a minor in Business Administration. The combination of … with the product, and the second one did. The surveys were distributed to students in the Textiles, Fashion Merchandising …
Persistent link: https://www.econbiz.de/10009455912
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Hybrid Advertising Auctions
Wilbur, Kenneth C.; Zhu, Yi - University of Southern California; University of … - 2008
Several major websites offer hybrid auctions that allow advertisers tobid on a per-impression or a per-click basis. We present the firstanalysis of this hybrid advertising auction setting. The conventionalwisdom is that brand advertisers (e.g. Coca-Cola) will bid perimpression, while direct...
Persistent link: https://www.econbiz.de/10009435135
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Search engine optimisation or paid placement systems : user preference
Neethling, Riaan - 2007
The objective of this study was to investigate and report on user preference of Search Engine Optimisation (SEO), versus Pay Per Click (PPC) results. This will assist online advertisers to identify their optimal Search Engine Marketing (SEM) strategy for their specific target marketResearch...
Persistent link: https://www.econbiz.de/10009447171
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E-commerce: the impact of internet technology on retailing
Nwoffiah, Lucy Chineze - 2006
Where customers have freedom of choice, their level of satisfaction will determine if they are loyal, long-term and profitable customers. If customers are not satisfied they will take their business elsewhere.The increase in the level of satisfaction in key element areas would increase overall...
Persistent link: https://www.econbiz.de/10009447181
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Marketing architectural services : the role of the internet in marketing architectural services in the Western Cape
Grosskurth, Lisa Kathrin - 2008
The research study provides an overview of the deployment of marketing by architectural practices in the Western Cape. It furthermore illustrates how the Internet is being utilised and establishes the motivations behind Web presence or its lack thereof.In recent years, an increasingly...
Persistent link: https://www.econbiz.de/10009447196