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Business use of branding strategies for e-commerce benefits

Onojaefe, Darlington Peter - 2008

in management competency as the adoption process matures.This thesis argues that as we move to a more interactive mode of …

Persistent link: https://www.econbiz.de/10009447199

Privacy, Fair Information Practices and the Fortune 500: The Virtual Reality of Compliance

Schwaig, Kathy Stewart; Kane, Gerald C.; Storey, Veda C. - 2005

Corporate information privacy policies are receiving increased attention in the information privacy debate. Prior studies used Web surveys to analyze the content of online information privacy policies and to assess whether or not the policies comply with a standard known as the Fair Information...

Persistent link: https://www.econbiz.de/10009459010

Performance Implications of Multi-Channel Strategic Decisions by Incumbent Retailers: The Role of Order of Entry and Degree of Inter-Channel Coordination

Pentina, Iryna - 2008

The rapidly intensifying adoption of the Internet channel for marketing and sales by incumbent bricks-and-mortar retailers underscores the importance of assessing the impact of the online channel strategies on firm performance in the dynamic competitive environment. At the time when store-based...

Persistent link: https://www.econbiz.de/10009475012

Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry

Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash; … - 2004

The extent to which service quality is linked to satisfaction, value and behavioural outcomes continues to be debated in the literature. This research investigated two models involving the linkages between service quality, satisfaction, perceived value, repurchase intention and willingness to...

Persistent link: https://www.econbiz.de/10009484485

Counterfeits of luxury branded products: what are the predictors and purchase intentions

Phau, Ian - 2010

This paper extends two related studies in counterfeiting by Tom et al. (1998) on consumer attitudes toward, and purchase history of counterfeit goods and Cordell et al. (1996) on investigating the extrinsic cues brand, price and retailer influencing consumption of counterfeits. The three main...

Persistent link: https://www.econbiz.de/10009435011

Selling Exports to Consumers in Bulgaria: Attitudes Towards Foreign Products

Ziamou, Paschalina Lilia; Zotos, Yorgos; Lysonski, Steven; … - 1999

The continuing political and economic transformation in Eastern Europe has created a timely need for exploring profitable opportunities in East European markets. This paper responds to this need to develop ?marketing strategies for an expanding Europe.? The purpose of this paper is to assess the...

Persistent link: https://www.econbiz.de/10009484491

Preispromotionanalysen in Vertriebslinien des Lebensmitteleinzelhandels : dynamische Kategorieeffekte und Einflussfaktoren

Tobias Maria Günter - 2007

Die Analyse der Wirkung von Verkaufsförderungsmaßnahmen auf den Absatz oder Erlös von Konsumgütern gehört zu den mit am meisten erforschten Problemkomplexen in der quantitativen Marketingforschung. Allerdings untersuchen die Mehrzahl der Arbeiten lediglich die kurzfristigen Wirkungen von...

Persistent link: https://www.econbiz.de/10009428984

Full Circle : a collection of prototypes

Finn, Angela L. - 2008

This exhibition engages with one of the key issues facing the fashion textiles industry in terms of future … sustainability: that of the well being of fashion industry workers in Australia and New Zealand (people). This collection formed the … involved in making fashion garments. Although the focus of this research appears to centre on people and profit, this kind of …

Persistent link: https://www.econbiz.de/10009438058

How to Excel in the Fashion Industry

Weaver, Elizabeth - 2011

How to Excel in the Fashion IndustryElizabeth WeaverFaculty Sponsor: Claire Lacoste Kapstein, Textiles, Merchandising … and DesignCo-sponsor: Art Mead, EconomicsThe fashion industry is most often thought of as a glamorous business filled with … successful designers and supermodels. For fashion students, however, the industry they seek to enter upon graduation is …

Persistent link: https://www.econbiz.de/10009455870

The Psychology and Behavior of Consumers in the Fashion Industry

DeLace, Jessica - 2011

I have always been interested in all aspects of the fashion industry, from apparel production to retail sales. After … complete the Textiles, Fashion Merchandising, and Design program with a minor in Business Administration. The combination of … with the product, and the second one did. The surveys were distributed to students in the Textiles, Fashion Merchandising …

Persistent link: https://www.econbiz.de/10009455912