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-tech intermediate input. Cities are formed in this model as a result ofinvestment in setup cost, i.e., public infrastructures. I … citieswithout trade, and a free-trade equilibrium, in which we allow for trade between cities andcountries. …
Persistent link: https://www.econbiz.de/10009468591
-tech intermediate input. Cities are formed in this model as a result of investment in setup cost, i.e., public infrastructures. I … cities without trade, and a free-trade equilibrium, in which we allow for trade between cities and countries. …
Persistent link: https://www.econbiz.de/10009451087
The purpose of this study was to investigate how licensing is used as a strategic tool within the apparel industry, to understand the relationship between licensing as a strategic tool and lifestyle branding, and to understand how license reacquisition impacts the competitive strategy of firms....
Persistent link: https://www.econbiz.de/10009431151
This three-essay thesis focuses on how value of the brand, i.e. brand equity is created, with each study investigating different parts of the relationships within the brand value chain.My first essay identifies and tests a new set of brand equity drivers such as brand structure and positioning,...
Persistent link: https://www.econbiz.de/10009466096
Die vorliegende Arbeit ist aufgrund der Beobachtung von wiederkehrenden Phänomenen in der Markenführungspraxis entstanden. Es konnte beobachtet werden, dass trotz einer vorhandenen strategischen Markenführung, eines Markenperformance Measurement und weiteren Instrumenten umfassende...
Persistent link: https://www.econbiz.de/10009468262
When a nation is establishing a new identity and making recompense for exclusively regulated economy of recent history, the corporate marketing function must respond. A new paradigm is required if the communities that comprise future markets are to favour businesses whose success is based on the...
Persistent link: https://www.econbiz.de/10009447206
Several studies have measured the effects of regulation on a particular industry. These studies range widely in sophistication, from simple observation (comparison) of pre-transformation and post-transformation actual industry performance to econometric analysis that attempt to separate the...
Persistent link: https://www.econbiz.de/10009436339
The concept of measurement quality assurance (MQA) as embodied in National Institute of Standards and Technology (NIST) programs is not generally used within European programs for testing or accreditation. Although the essential elements of quality control and quality assurance are in the...
Persistent link: https://www.econbiz.de/10009437201
The oil industry is the richest and most influential industry in the world. The industry has moved the fates of nations. Oil is required to fight wars and exert power, and the restriction of this energy source is paramount to the restriction of movement, control, and in the end, power....
Persistent link: https://www.econbiz.de/10009456834
Persistent link: https://www.econbiz.de/10011989619